Do ads showing sexy women make male consumers less charitable?
What happens when you use images of sexy women to attract men’s attention? According to a new study in the...
Read moreWhat happens when you use images of sexy women to attract men’s attention? According to a new study in the...
Read moreFrom doing yard work to finishing up the last few classes required for a college degree, consumers struggle to get...
Read moreBabies are cute. Kittens are cute. But for some people, products that emphasize baby features like chubby cheeks and large...
Read moreCoolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of...
Read moreActivities like dieting, saving money, and studying require goal setting and self-control. But even the most disciplined person falls prey...
Read moreFor many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery...
Read moreFrom hanging up our coats to organizing our bookshelves and kitchen cupboards, some people keep their homes tidy and others...
Read moreIn a materialistic culture, saving money is a challenge many of us face long before our retirement years. While many...
Read moreHave you ever wondered what it would be like to see the ocean from a private balcony at a luxury...
Read moreCoolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of...
Read moreWhen face-to-face with our failures, it's hard not to deny the consequences of our shortcomings—and sometimes we make problems worse...
Read morePeople who drive BMWs and wear expensive suits must surely occupy roles of power and authority. According to a new...
Read moreAs a human race we strive for perfection, knowing that no one is perfect. A new study in the Journal of...
Read moreCouples often go grocery shopping together, make joint financial decisions, and choose entertainment options to share. Products and programs like...
Read moreIronically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer Research finds...
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