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In sales, confidence and charisma may not seal the deal

Apr 10, 2013 18:09
Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive....
Do you get what you pay for? It depends on your culture

Apr 9, 2013 17:19
Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to...
Diversity programs give illusion of corporate fairness, study shows

Apr 3, 2013 17:24
Diversity training programs lead people to believe that work environments are fair even when given evidence of hiring, promotion...
Organic labels bias consumers perceptions through the ‘health halo effect’

Apr 1, 2013 17:20
The word “organic” can mean many things to consumers. Even so, the power of an organic label can be very strong: studies...
Men benefit more than women from having authority on the job

Mar 26, 2013 16:32
Having more authority in the workplace comes with many rewards – including greater forms of job control and higher earnings....
Global companies beware: Rude customer treatment depends on culture

Mar 25, 2013 17:02
A new UBC study reveals that North American service workers are more likely to sabotage rude customers, while Chinese react...
It all hinges on the bottom line

Mar 23, 2013 17:17
Determining the financial health of a company is no easy task. But new research from Concordia University’s John Molson...
Job burnout can severely compromise heart health

Mar 12, 2013 17:30
Americans work longer hours, take fewer vacation days, and retire later than employees in other industrialized countries...
Is the iPad creative? It depends on who’s buying it

Mar 5, 2013 17:51
Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend...
Product promotion: When do emotional appeals trump celebrity spokespeople?

Mar 5, 2013 17:51
Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity,...