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In sales, confidence and charisma may not seal the deal
Think of a stereotypical salesperson and you’re likely to conjure up someone who’s extraverted, gregarious, and assertive....
Do you get what you pay for? It depends on your culture
Consumers from less individualistic cultures are more likely to judge the quality of a product by its price, according to...
Diversity programs give illusion of corporate fairness, study shows
Diversity training programs lead people to believe that work environments are fair even when given evidence of hiring, promotion...
Organic labels bias consumers perceptions through the ‘health halo effect’
The word “organic” can mean many things to consumers. Even so, the power of an organic label can be very strong: studies...
Men benefit more than women from having authority on the job
Having more authority in the workplace comes with many rewards – including greater forms of job control and higher earnings....
Global companies beware: Rude customer treatment depends on culture
A new UBC study reveals that North American service workers are more likely to sabotage rude customers, while Chinese react...
It all hinges on the bottom line
Determining the financial health of a company is no easy task. But new research from Concordia University’s John Molson...
Job burnout can severely compromise heart health
Americans work longer hours, take fewer vacation days, and retire later than employees in other industrialized countries...
Is the iPad creative? It depends on who’s buying it
Encouraging consumers to feel ownership of products they haven’t yet purchased can backfire because consumers tend...
Product promotion: When do emotional appeals trump celebrity spokespeople?
Emotional appeals could be more effective than celebrities when promoting products related to a consumer’s identity,...




