Do consumers purchase interesting products with credit and boring products with cash?
People who pay cash focus on different aspects of products than people who use credit cards, according to a new...
Read morePeople who pay cash focus on different aspects of products than people who use credit cards, according to a new...
Read moreConsumers react negatively to most quick disclaimers at the end of ads, according to a new study in the Journal...
Read moreA new study in the Journal of Consumer Research explains why sad people are more likely to want to hug...
Read moreThe brain is apparently programmed from birth to develop the ability to determine sunrise and sunset, new research on circadian...
Read moreSomeone is more likely to predict the quality of a product by its price if someone else is buying it,...
Read moreStigma against overweight people is becoming a cultural norm around the world, even in places where larger bodies have traditionally...
Read moreSigning your name on the dotted line heightens your sense of self and leads to purchase behavior that affirms your...
Read moreConsumers estimate they'll spend more time enjoying activities when the tasks are broken down into components, according to a new...
Read moreA new study in the Journal of Consumer Research shows that women are better than men at figuring out unusual...
Read moreA new study in the Journal of Consumer Research found that ads featuring beauty products actually lower female consumers' self-esteem.
Read moreClues to consumer behavior may be lurking our genes, according to a new study in the Journal of Consumer Research.
Read moreIn an unconscious attempt to outdo female rivals, ovulating women buy sexier clothing, according to a new study in the...
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