Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Psychopharmacology
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Mental Health Anxiety

An associative learning experiment has shed new light on the psychological mechanisms underlying social anxiety

by Beth Ellwood
December 12, 2021
in Anxiety
Share on TwitterShare on Facebook
Don't miss out! Follow PsyPost on Bluesky!

A study published in the journal Cognition and Emotion suggests that people can grow anxious toward self-attributes (e.g., being unintelligent, appearing nervous) after seeing these attributes repeatedly paired with negative evaluations. The findings suggest that anxiety toward self-attributes — a core feature of social anxiety — can be picked up through acquisition learning.

Anxiety is the most common mental health concern around the world, and psychology researchers have invested in understanding how anxiety is developed. Experimental studies have revealed that anxiety can be learned — when a harmless object is repeatedly presented at the same time as a negative outcome, people will begin to show an anxiety response to the harmless object, even in the absence of the stressor.

Study authors Klint Fung and his team wanted to explore whether a similar process occurs with social anxiety — a tendency to avoid social situations due to fear of negative evaluation. People with social anxiety maintain negative views of the self, endorsing negative self-attributes like being unintelligent or nervous. Fung and colleagues proposed that these individuals may have learned these associations through past experiences when they were negatively evaluated on these characteristics. However, self-attributes are abstract concepts, and it is unclear whether people can learn anxiety toward more intangible concepts.

“Many psychologists understand anxiety and anxiety disorders through classical conditioning,” explained Fung, a doctoral candidate at the University of British Columbia. “A well-known example is the Little Albert experiment. Little Albert is a baby who did not show fear towards furry things. Researchers showed furry things (aka the ‘stimulus’) together with loud noises (aka the ‘outcome’) to Little Albert, which caused him to develop fear towards furry things even without the loud noise.”

“People are afraid of different things in the environment and the fear often causes inconveniences and impairment. Psychologists try to understand what are the ‘stimuli’ and ‘outcomes’ for different types of anxiety. In other words, what is the equivalent of the furry thing and the loud noise, say, for someone is socially anxious? So far, researchers proposed faces/physical characteristics of people is a ‘stimulus’ and negative evaluation is an ‘outcome’, which means social rejection may cause people to become anxious when they encounter the person who gave rejection, or others who look like the one providing rejection.”

“Social situations are complex, consisting of faces/physical characteristics of people, but also factors like the authority of the person you are talking to, if the situation is formal/informal etc. Dr. Lynn Alden, Chloe Sernasie, and I tested this new idea that self-attributes, or how one sees oneself in different domains, can also be a stimulus in addition to faces/physical characteristics of people,” Fung said.

“There is one problem. Classical conditioning experiments like Little Albert usually use tangible stimuli and outcomes like pictures, tones, shocks, and loud noises. It would be difficult to assume that an abstract idea like self-attributes could be a stimulus. Luckily, there was a recent experiment that showed abstract ideas can also be a stimulus and we used that procedure to test if self-attributes could be stimuli as well.”

Fung and his colleagues devised their own experiment to examine whether pairing self-attributes with negative evaluation would elicit increased anxiety toward these attributes. First, among a sample of college students, the researchers confirmed that the two self-attributes of low intelligence and appearing nervous are associated with social anxiety and that the two attributes are partially distinct concepts.

Next, they recruited a separate sample of 213 college students to complete an associative learning task in the lab. Before the computer task, the subjects were advised that they would be receiving either a negative evaluation or no negative evaluation on various self-attributes. Each student either saw attributes associated with low intelligence paired with negative evaluation or attributes related to appearing nervous paired with negative evaluation.

At each trial, the participant saw a question on the screen that noted the self-attribute they would be judged on (e.g. “Do I think you look like an idiotic person?”), accompanied by an image of a neutral facial expression. After this screen, participants rated how anxious they felt over the upcoming evaluation and the extent that they expected the evaluation to be negative. Then, a third screen appeared revealing either a negative evaluation (e.g., “Yes, I think you look like an idiotic person” and an angry face) or no negative evaluation (e.g., “No, I do not think you look like an idiotic person” and a neutral face).

It was found that starting from the fifth trial (out of 20 total trials), participants showed increased anxiety toward whichever attribute had been paired with negative evaluation. Starting from the fourth trial, participants showed greater expectancy that the evaluations would be negative for the attributes paired with negative evaluation.

A collection of different words were used during the trials, corresponding with the categories of low intelligence (e.g., ignorant, brainless, foolish) and appearing nervous (e.g., shaky, insecure, timid). Still, participants showed increased anxiety to words that fell under the attribute category that was paired with negative evaluation.

“It shows that participants learned certain self-attributes were associated with negative evaluation in the form of classical conditioning,” Fung told PsyPost. “Because every trial involves a different word/adjective, these results are likely not because of how these words look in text, but the abstract meaning of the self-attribute behind it.”

These findings might help explain how people develop anxiety toward social situations they have yet to experience. Studies suggest social anxiety involves a memory network formed from social rejection and poor social relationships. Fung and his team say that self-attributes, although abstract, appear to be included in this memory network.

“The hypothesis that faces/physical characteristics of people are stimuli has something it can’t explain,” Fung said. “People are socially anxious towards people who do not look like those who negatively evaluated/rejected/bullied/criticized them in the past. The new hypothesis we tested — self-attributes being a stimulus — can explain it. For example, a boy may be negatively evaluated for being boring by his parent, and when he goes on a first date with someone he just met, he may feel anxious because he is expected to be interesting in that situation. It is important to note that the two hypotheses are not mutually exclusive. So people can associate both faces/physical characteristics of people and self-attributes with negative evaluation.”

The study, “Social anxiety and the acquisition of anxiety towards self-attributes”, was authored by Klint Fung, Lynn E. Alden, and Chloe Sernasie.

TweetSendScanShareSendPin6ShareShareShareShareShare

RELATED

Anxious-depressed individuals underestimate themselves even when they’re right
Anxiety

Anxious-depressed individuals underestimate themselves even when they’re right

June 8, 2025

New research reveals that individuals with symptoms of anxiety and depression struggle to integrate their own moments of confidence into broader self-assessments. This internal bias, rather than poor performance, may drive persistent underconfidence in everyday life.

Read moreDetails
Your brain’s insulation might become emergency energy during a marathon
Anxiety

Verbal abuse changes how children’s brains develop, increasing risk of anxiety and depression

June 5, 2025

New research highlights how childhood verbal abuse can alter brain development, increasing risks for anxiety, depression, and relationship difficulties. Experts warn that harsh language is not harmless—and prevention is key to improving long-term mental health outcomes for future generations.

Read moreDetails
Antidepressant use in pregnancy not linked to child mental health problems after accounting for maternal depression
Anxiety

Scientists uncover key role of thyroid hormones in fear memory formation

June 4, 2025

Thyroid hormones may play a much larger role in emotional memory than previously thought. A new study shows that thyroid signaling in the brain’s fear center is both necessary and sufficient for storing fear memories, with implications for PTSD treatment.

Read moreDetails
Behavioral inhibition in childhood predicts social anxiety in adolescence, study finds
Anxiety

Vagal flexibility helps explain which anxious kids improve with therapy

May 29, 2025

Researchers have discovered that children who show more flexible nervous system responses during social challenges experience greater anxiety relief from intensive therapies. The findings highlight vagal flexibility as a potential predictor of treatment success in preschool-aged children.

Read moreDetails
Passive scrolling linked to increased anxiety in teens, study finds
Anxiety

Passive scrolling linked to increased anxiety in teens, study finds

May 20, 2025

New research shows that teens who spend more than two hours a day on screens—especially passively scrolling through content—are more likely to report anxiety and emotional or behavioral problems, even when accounting for age, gender, and existing vulnerabilities.

Read moreDetails
Scientists finds altered attention-related brain connectivity in youth with anxiety
Anxiety

Scientists finds altered attention-related brain connectivity in youth with anxiety

May 19, 2025

A large neuroimaging study has found that generalized anxiety disorder in youth is linked to increased connectivity in brain circuits involved in attention and emotion, and that these patterns may change with symptom remission.

Read moreDetails
Childhood adversity linked to fear overgeneralization and reduced safety learning in teens
Anxiety

Childhood adversity linked to fear overgeneralization and reduced safety learning in teens

May 16, 2025

Research on adolescents exposed to early trauma reveals impaired fear learning: those with childhood adversity showed less ability to distinguish safety from threat and were more prone to overgeneralize fear, highlighting a possible pathway to future mental health problems.

Read moreDetails
Psilocybin-assisted neurofeedback shows promise in preliminary research
Anxiety

Brain rhythms tied to social anxiety may explain why mistakes linger in memory

May 11, 2025

A new study suggests that people with social anxiety are more likely to remember faces they saw during mistakes. Brain recordings revealed heightened activity during errors, which predicted stronger memory for those moments—possibly explaining why social anxiety persists.

Read moreDetails

SUBSCRIBE

Go Ad-Free! Click here to subscribe to PsyPost and support independent science journalism!

STAY CONNECTED

LATEST

Psilocybin induces large-scale brain network reorganization, offering insights into the psychedelic state

Scientists map how alcohol changes bodily sensations

Poor sleep may shrink brain regions vulnerable to Alzheimer’s disease, study suggests

Narcissists perceive inequity because they overestimate their contributions, study suggests

Fear predicts authoritarian attitudes across cultures, with conservatives most affected

Premenstrual dysphoric disorder harms relationships for both sufferers and their partners – new study

Fears about AI push workers to embrace creativity over coding, new research suggests

Flipping two atoms in LSD turned it into a powerful treatment for damaged brain circuits

         
       
  • Contact us
  • Privacy policy
  • Terms and Conditions
[Do not sell my information]

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy