Understanding how and why we evolved such large brains is one of the most puzzling issues in the study of...

Why do some consumers make choices based on their feelings instead of rational assessments? According to a new study in...

Why is it so hard for consumers to save money? According to a new study in the Journal of Consumer...

Why does time seem to crawl if you're waiting in line at the post office, but hours can fly by...

Can loving and supportive parents unintentionally encourage their children to define their self-worth through possessions? According to a new study...

Can uncertainty motivate people to work harder? According to a new study in the Journal of Consumer Research, people will...

Popular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research,...

Is there any worse time to be interrupted than right now? Regardless of what we're doing or the nature of...

Consumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According...

Unless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny...

Do consumers make the same choices when products such as beer, soft drinks, or candy bars are sold individually or...

Imagine you're dining out with a friend who insists on sharing some chocolate cake for dessert. Since the decision has...

Consumers worldwide associate France with fashion and luxury and are willing to pay a lot for French luxury products such...

Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed...

What motivates consumers to make ethical choices such as buying clothing not made in a sweat shop, spending more money...