Paleo diet: Humans needed carbs for bigger brains
Understanding how and why we evolved such large brains is one of the most puzzling issues in the study of...
Read moreUnderstanding how and why we evolved such large brains is one of the most puzzling issues in the study of...
Read moreWhy do some consumers make choices based on their feelings instead of rational assessments? According to a new study in...
Read moreWhy is it so hard for consumers to save money? According to a new study in the Journal of Consumer...
Read moreWhy does time seem to crawl if you're waiting in line at the post office, but hours can fly by...
Read moreCan loving and supportive parents unintentionally encourage their children to define their self-worth through possessions? According to a new study...
Read moreCan uncertainty motivate people to work harder? According to a new study in the Journal of Consumer Research, people will...
Read morePopular TV shows can rapidly lose much of their audience. According to a new study in the Journal of Consumer Research,...
Read moreIs there any worse time to be interrupted than right now? Regardless of what we're doing or the nature of...
Read moreConsumers usually look for the lowest price when shopping for a product. But can prices sometimes just feel right? According...
Read moreUnless you're just looking to entertain your fellow online shoppers, you may want to think twice about writing that funny...
Read moreDo consumers make the same choices when products such as beer, soft drinks, or candy bars are sold individually or...
Read moreImagine you're dining out with a friend who insists on sharing some chocolate cake for dessert. Since the decision has...
Read moreConsumers worldwide associate France with fashion and luxury and are willing to pay a lot for French luxury products such...
Read moreSuppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed...
Read moreWhat motivates consumers to make ethical choices such as buying clothing not made in a sweat shop, spending more money...
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