Business

A recent study indicates that consumers with manipulative or self-centered personality traits are surprisingly hostile toward brands that share those characteristics. Rather than feeling a sense of loyalty, these individuals are more likely to retaliate against toxic companies.

Individuals who score higher in dark personality traits like narcissism and psychopathy also report a stronger internal drive to start their own businesses. The findings suggest that socially undesirable traits provide unique insights into entrepreneurial behavior.

A study published in Applied Psychology suggests that childhood ADHD does not automatically lead to adult entrepreneurship. Instead, business entry depends heavily on intelligence and gender, mostly benefiting intelligent men.

A new study reveals that including numbers in food and beverage brand names makes consumers expect a better, more complex taste. Writing the numbers as words rather than digits amplifies this effect even further.

A large analysis of business and law school graduates reveals that attending classes with a racially diverse student body is linked to higher median starting salaries, suggesting that diversity initiatives offer tangible economic benefits for all students.

While working mothers often face career penalties, a new study reveals a hidden "motherhood advantage." Researchers found that mothers are highly likely to view their jobs as a way to be role models, driving greater workplace effort.

Higher education is often viewed as a great equalizer. However, new research suggests the association between a college degree and women's economic equality is significantly weaker in countries that favor rigid social hierarchies and traditional gender roles.

Working from home might be convenient, but it can also harm your romantic partnership. Researchers found that mismatched work-life boundaries cause stress and mutual loneliness, which can ultimately lead couples to consider separating.

New research shows that people walk away from deals more satisfied when their counterpart is a woman. Women achieve the exact same financial results as men but excel at building relationships, leading to more future business opportunities.

New research reveals that conservatives report more favorable attitudes toward addictive products than liberals. This ideological divide stems from conservatives' stronger sense of personal control.

New research shows how darker personality traits affect an employee's mental health. While psychopathy predicts a decline in personal growth, narcissism is surprisingly linked to better psychological well-being through the use of strong emotional intelligence.

When deciding on a career path, heterosexual people tend to follow traditional gender expectations. However, new research finds that lesbian, gay, and bisexual individuals are much less likely to let societal norms dictate their professional interests.

As robots become more advanced, people feel a loss of personal control. A new study reveals this technological anxiety drives individuals to seek comfort in strict social hierarchies, potentially exacerbating workplace inequality.

Sitting near a window at work could be a simple way to boost metabolic health. A new study shows that natural daylight during office hours helps people with type 2 diabetes maintain healthier blood sugar levels and burn fat.

A new study suggests that carrying excess body weight doesn't inherently hurt your chances of finding employment in Australia. Once researchers accounted for past job history, body mass had little to no impact on current job prospects.