Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Mental Health Anxiety

An associative learning experiment has shed new light on the psychological mechanisms underlying social anxiety

by Beth Ellwood
December 12, 2021
in Anxiety
Share on TwitterShare on Facebook

A study published in the journal Cognition and Emotion suggests that people can grow anxious toward self-attributes (e.g., being unintelligent, appearing nervous) after seeing these attributes repeatedly paired with negative evaluations. The findings suggest that anxiety toward self-attributes — a core feature of social anxiety — can be picked up through acquisition learning.

Anxiety is the most common mental health concern around the world, and psychology researchers have invested in understanding how anxiety is developed. Experimental studies have revealed that anxiety can be learned — when a harmless object is repeatedly presented at the same time as a negative outcome, people will begin to show an anxiety response to the harmless object, even in the absence of the stressor.

Study authors Klint Fung and his team wanted to explore whether a similar process occurs with social anxiety — a tendency to avoid social situations due to fear of negative evaluation. People with social anxiety maintain negative views of the self, endorsing negative self-attributes like being unintelligent or nervous. Fung and colleagues proposed that these individuals may have learned these associations through past experiences when they were negatively evaluated on these characteristics. However, self-attributes are abstract concepts, and it is unclear whether people can learn anxiety toward more intangible concepts.

“Many psychologists understand anxiety and anxiety disorders through classical conditioning,” explained Fung, a doctoral candidate at the University of British Columbia. “A well-known example is the Little Albert experiment. Little Albert is a baby who did not show fear towards furry things. Researchers showed furry things (aka the ‘stimulus’) together with loud noises (aka the ‘outcome’) to Little Albert, which caused him to develop fear towards furry things even without the loud noise.”

“People are afraid of different things in the environment and the fear often causes inconveniences and impairment. Psychologists try to understand what are the ‘stimuli’ and ‘outcomes’ for different types of anxiety. In other words, what is the equivalent of the furry thing and the loud noise, say, for someone is socially anxious? So far, researchers proposed faces/physical characteristics of people is a ‘stimulus’ and negative evaluation is an ‘outcome’, which means social rejection may cause people to become anxious when they encounter the person who gave rejection, or others who look like the one providing rejection.”

“Social situations are complex, consisting of faces/physical characteristics of people, but also factors like the authority of the person you are talking to, if the situation is formal/informal etc. Dr. Lynn Alden, Chloe Sernasie, and I tested this new idea that self-attributes, or how one sees oneself in different domains, can also be a stimulus in addition to faces/physical characteristics of people,” Fung said.

“There is one problem. Classical conditioning experiments like Little Albert usually use tangible stimuli and outcomes like pictures, tones, shocks, and loud noises. It would be difficult to assume that an abstract idea like self-attributes could be a stimulus. Luckily, there was a recent experiment that showed abstract ideas can also be a stimulus and we used that procedure to test if self-attributes could be stimuli as well.”

Fung and his colleagues devised their own experiment to examine whether pairing self-attributes with negative evaluation would elicit increased anxiety toward these attributes. First, among a sample of college students, the researchers confirmed that the two self-attributes of low intelligence and appearing nervous are associated with social anxiety and that the two attributes are partially distinct concepts.

Google News Preferences Add PsyPost to your preferred sources

Next, they recruited a separate sample of 213 college students to complete an associative learning task in the lab. Before the computer task, the subjects were advised that they would be receiving either a negative evaluation or no negative evaluation on various self-attributes. Each student either saw attributes associated with low intelligence paired with negative evaluation or attributes related to appearing nervous paired with negative evaluation.

At each trial, the participant saw a question on the screen that noted the self-attribute they would be judged on (e.g. “Do I think you look like an idiotic person?”), accompanied by an image of a neutral facial expression. After this screen, participants rated how anxious they felt over the upcoming evaluation and the extent that they expected the evaluation to be negative. Then, a third screen appeared revealing either a negative evaluation (e.g., “Yes, I think you look like an idiotic person” and an angry face) or no negative evaluation (e.g., “No, I do not think you look like an idiotic person” and a neutral face).

It was found that starting from the fifth trial (out of 20 total trials), participants showed increased anxiety toward whichever attribute had been paired with negative evaluation. Starting from the fourth trial, participants showed greater expectancy that the evaluations would be negative for the attributes paired with negative evaluation.

A collection of different words were used during the trials, corresponding with the categories of low intelligence (e.g., ignorant, brainless, foolish) and appearing nervous (e.g., shaky, insecure, timid). Still, participants showed increased anxiety to words that fell under the attribute category that was paired with negative evaluation.

“It shows that participants learned certain self-attributes were associated with negative evaluation in the form of classical conditioning,” Fung told PsyPost. “Because every trial involves a different word/adjective, these results are likely not because of how these words look in text, but the abstract meaning of the self-attribute behind it.”

These findings might help explain how people develop anxiety toward social situations they have yet to experience. Studies suggest social anxiety involves a memory network formed from social rejection and poor social relationships. Fung and his team say that self-attributes, although abstract, appear to be included in this memory network.

“The hypothesis that faces/physical characteristics of people are stimuli has something it can’t explain,” Fung said. “People are socially anxious towards people who do not look like those who negatively evaluated/rejected/bullied/criticized them in the past. The new hypothesis we tested — self-attributes being a stimulus — can explain it. For example, a boy may be negatively evaluated for being boring by his parent, and when he goes on a first date with someone he just met, he may feel anxious because he is expected to be interesting in that situation. It is important to note that the two hypotheses are not mutually exclusive. So people can associate both faces/physical characteristics of people and self-attributes with negative evaluation.”

The study, “Social anxiety and the acquisition of anxiety towards self-attributes”, was authored by Klint Fung, Lynn E. Alden, and Chloe Sernasie.

Previous Post

Narcissism is associated with belief in astrology, study finds

Next Post

Being coupled with a man with psychopathic traits negatively impacts a woman’s relationship and sexual satisfaction

RELATED

New psychology research explores the costs and benefits of consenting to unwanted sex
Anxiety

People with social anxiety are less likely to experience a post-sex emotional glow

March 13, 2026
Gut-brain connection: Proinflammatory bacteria linked to hippocampal changes in depression
Anxiety

Undigested fruit sugar is linked to increased anxiety and inflammation

March 11, 2026
Moderate coffee consumption during pregnancy unlikely to cause ADHD in children
Anxiety

Two to three cups of coffee a day may protect your mental health

March 11, 2026
Language learning rates in autistic children decline exponentially after age two
Anxiety

New neuroscience study links visual brain network hyperactivity to social anxiety

March 5, 2026
Dim morning light triggers biological markers of depression in healthy adults
Anxiety

Standard mental health therapies often fall short for autistic adults, study suggests

March 4, 2026
Anxiety linked to reduced insight into bodily sensations—especially in women
Anxiety

Psychology study shows how a “fixed mindset” helps socially anxious people

March 1, 2026
Veterans who develop excessive daytime sleepiness face increased risk of death
Anxiety

Heightened anxiety sensitivity linked to memory issues in late-life depression

February 26, 2026
Scientists discover unique neuron density patterns in children with autism
Anxiety

Scientists trace a neurodevelopmental link between infant screen time and teenage anxiety

February 24, 2026

STAY CONNECTED

LATEST

Watching violent Black video game characters increases unconscious bias in White viewers

Childhood trauma leaves a lasting mark on biological systems, study finds

How dark personality traits predict digital abuse in romantic relationships

Intrinsic capacity scores predict the risk of mild cognitive impairment in older adults

Laughter plays a unique role in building a secure father-child relationship, new research suggests

Scientists just discovered that a high-fat diet can cause gut bacteria to enter the brain

Psychologists implant false beliefs to understand how human memory fails

Terry Pratchett’s novels held clues to his dementia a decade before diagnosis, new study suggests

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc