YOLO: Aging and the pursuit of happiness
A new study in the Journal of Consumer Research explores the role of age on the happiness we receive from...
Read moreA new study in the Journal of Consumer Research explores the role of age on the happiness we receive from...
Read moreConsumers are bombarded with advertising throughout the course of any given day, often to the point where they rarely devote...
Read moreA recent article in The Quarterly Review of Biology provides a compelling physiological explanation for the beauty stereotype: why human...
Read moreConsumers are more likely to participate in online betting if it's called gaming rather than gambling, according to a new...
Read moreContrary to stereotypes, low-income trailer park residents form distinct groups with different visions of morality, according to a new study...
Read moreConsumers have negative reactions to flattery by salespeople, even if they think the compliments are sincere, according to a new...
Read moreAn emphasis on harmony helps Vietnamese consumers navigate the perils of wedding planning to find ways to please everyone involved,...
Read moreBrands do not necessarily need to present a clear, well-defined image in order to appeal to consumers, according to a...
Read moreSome targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study...
Read moreConsumers systematically mispredict both the selling and purchase prices of other consumers due to a lack of cognitive and emotional...
Read moreConsumers seek to punish fellow consumers who violate social norms while shopping but also make exceptions depending on the situation,...
Read moreMarginalized groups of consumers can mobilize as an online community to seek greater inclusion in and more choice from mainstream...
Read moreConsumers prefer matching brands for products that are consumed together because they believe products from the same brand have been...
Read moreThe experience of genocide as transmitted trauma may not be universal, according to new ethnographic research published in Current Anthropology.
Read moreDifferent units can be used to describe product features, but what may seem a rather arbitrary choice may have profound...
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