PsyPost
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
Join
My Account
PsyPost
No Result
View All Result
Home Exclusive Cognitive Science

When your eyes override your ears: New insights into the McGurk effect

by PLoS
February 16, 2017
Reading Time: 2 mins read
(Photo credit: Ahmed Sinan)

(Photo credit: Ahmed Sinan)

Share on TwitterShare on Facebook

Seeing is not always believing – visual speech (mouth movements) mismatched with auditory speech (sounds) can result in the perception of an entirely different message. This mysterious illusion is known as the McGurk effect. In new research, published in PLOS Computational Biology, neuroscience researchers have created an algorithm to reveal key insight into why the brain can sometimes muddle up one of the most fundamental aspects of the human experience.

The findings will be useful in understanding patients with speech perception deficits and in building computers able to understand auditory and visual speech.

“All humans grow up listening to tens of thousands of speech examples, with the result that our brains contain a comprehensive mapping of the likelihood that any given pair of mouth movements and speech sounds go together,” said Dr. Michael Beauchamp, professor of neurosurgery at Baylor College of Medicine and senior author on the paper with John Magnotti, postdoctoral research fellow at Baylor. “In everyday situations we are frequently confronted with multiple talkers emitting auditory and visual speech cues, and the brain must decide whether or not to integrate a particular combination of voice and face.”

“Even though our senses are constantly bombarded with information, our brain effortlessly selects the verbal and nonverbal speech of our conversation partners from this cacophony,” Magnotti said.

The McGurk effect is an example of when this goes wrong. It happens when mouth movements that are seen can override what is heard, causing a person to perceive a different sound than what is actually being said. Only when the eyes are closed, and when the sound is being heard, can the correct message be perceived. For example, the visual “ga” combined with the auditory “ba” results in the perception of “da.” (see https://openwetware.org/

wiki/Beauchamp:McGurk_CI_Stimuli for examples)

Magnotti and Beauchamp were able to create an algorithm model of multisensory speech perception based on the principle of causal inference, which means given a particular pair of auditory and visual syllables, the brain calculates the likelihood they are from single versus multiple talkers and uses this likelihood to determine the final speech perception.

“We compared our model with an alternative model that is identical, except that it always integrates the available cues, meaning there is no casual inference of speech perception,” said Beauchamp, who also is director of the Core for Advanced MRI at Baylor. “Using data from a large number of subjects, the model with causal inference better predicted how humans would or would not integrate audiovisual speech syllables.”

“The results suggest a fundamental role for a causal inference type calculation going on in the brain during multisensory speech perception,” Magnotti said.

Google News Preferences Add PsyPost to your preferred sources

Researchers already have an idea of how and where the brain separately encodes auditory speech and visual speech, but this algorithm shines light on the process of how they are integrated. It will serve as a guide, highlighting specific brain regions that will be essential for multisensory speech perception.

“Understanding how the brain combines information from multiple senses will provide insight into ways to improve declines in speech perception due to typical aging and even to develop devices that could enhance hearing across the life span,” Beauchamp said.

TweetSendScanShareSendPinShareShareShareShareShare

Follow PsyPost

The latest research, however you prefer to read it.

Daily newsletter

One email a day. The newest research, nothing else.

Google News

Get PsyPost stories in your Google News feed.

Add PsyPost to Google News
RSS feed

Use your favorite reader.

Copy RSS URL
Social media
Support independent science journalism

Ad-free reading, full archives, and weekly deep dives for members.

Become a member

Trending

  • Specific cognitive skills rival general intelligence in predicting socioeconomic success
  • Mapping the dark triad: Which countries have the most narcissistic and manipulative populations?
  • Fascinating findings emerge from recent LSD research
  • Study finds unpredictable childhood environments are linked to borderline personality traits in adulthood
  • Is intelligence related to happiness?

Science of Money

  • Do the stars really shape your paycheck? A study of 11 million German records says no
  • Why some companies fight climate rules while their rivals push for them
  • California’s $20 fast-food wage: mobile phone data reveals staffing cuts started before the law took effect
  • New study blames authoritarian bosses for the quiet quitting trend
  • Three types of older jobseekers, three very different odds of getting hired

Recent

  • Extreme heat takes a severe toll on mental health
  • Thinking a date likes you makes you like them more—but it won’t win them over
  • Exercise addiction: Researchers warn against pathologizing healthy dedication to sports and fitness
  • Study challenges the “motherhood penalty” by revealing how moms excel at work
  • Religion-justified childhood abuse linked to higher adult anxiety and depression
  • New research reveals friends students want versus the friends they actually make
  • Daily almond consumption may boost cognitive processing speed for adults with prediabetes
  • Contrary to popular belief, a testosterone boost doesn’t make men overconfident
  • Tiny vesicles in breast milk carry stress signals to the infant brain
  • Scientists discover how boosting a protective protein stops toxic tau spread in the brain

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc