Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Psychopharmacology
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Social Psychology Dark Triad

Online trolls enjoy trolling, but not being trolled

by Vladimir Hedrih
July 26, 2024
in Dark Triad
(Photo credit: DALL·E)

(Photo credit: DALL·E)

Share on TwitterShare on Facebook

A recent study has explored the intriguing relationship between dark humor, online trolling, and certain dark personality traits. The findings reveal that individuals who enjoy dark humor often possess traits such as sadism, Machiavellianism, and psychopathy. Furthermore, these traits are linked to a greater propensity for online trolling. Online trolls enjoyed trolling others, but did not like being trolled themselves. The research was published in Behavioral Sciences.

The rise of social media has provided individuals with new ways to express humor but also to engage in antisocial behaviors online. A survey in the UK found that 75% of individuals between 13 and 36 years of age shared memes online, while over 25% reported being victims of online trolling.

Memes are pieces of media that are “passed very quickly from one internet user to another, often with slight changes that make them humorous.” One reason for their popularity is their ability to communicate about controversial and taboo topics humorously, typically by individuals who are not affected by the topic.

Online trolling is another behavior that has caught the attention of researchers. Trolling involves behaving in a deceptive or disruptive manner on the internet with no apparent instrumental purpose. Trolls typically do not gain any material benefit from their behaviors but engage in trolling for personal enjoyment or to provoke reactions from others.

Study authors Sophie Voisey and Sonja Heintz hypothesized that enjoying dark humor online might be associated with Dark Tetrad personality traits. They also sought to explore the relationship between the enjoyment of dark humor, Dark Tetrad traits, and online trolling abilities, behavior, and enjoyment. They believed that individuals with heightened Dark Tetrad personality traits would be better at online trolling and that dark humor enjoyment and ability would be associated with enjoyment of trolling and the ability to troll.

The Dark Tetrad traits encompass four personality traits associated with malevolent behaviors and attitudes: narcissism, Machiavellianism, psychopathy, and sadism. Narcissism is characterized by an excessive preoccupation with oneself, including a need for admiration and a lack of empathy for others. Machiavellianism is defined by manipulative and deceitful behavior, often driven by a focus on personal gain and strategic advantage. Psychopathy is marked by impulsivity, a lack of remorse or guilt, and a propensity for antisocial and violent behavior. Sadism involves deriving pleasure from inflicting pain, suffering, or humiliation on others.

The study involved 165 students from the University of Plymouth in the UK. They received course credit for their participation. These students completed assessments of the Dark Tetrad traits (using the Short Dark Tetrad), online trolling trait (measured by the Global Assessment of Internet Trolling-Revised), online trolling enjoyment (rating how much they enjoy being trolled in an online game), and online trolling ability (writing down ways they could troll players in an online game). Additionally, they were assessed on the dark humor trait (using the Dark Humor Scale), dark humor enjoyment (rating memes), dark humor ability (producing punchlines for blank meme templates), and humorous temperament (using the State-Trait Cheerfulness Inventory Trait Version).

The results revealed that individuals with a higher tendency towards dark humor also exhibited higher levels of all four Dark Tetrad traits: narcissism, Machiavellianism, psychopathy, and sadism. Those who found dark humor particularly enjoyable showed more pronounced traits of Machiavellianism and sadism. Additionally, the ability to create dark humor was more pronounced in individuals with higher levels of narcissism and sadism.

Participants with a strong interest in dark humor were also more likely to engage in online trolling. They enjoyed trolling others more, but their dark humor traits, enjoyment, or abilities were weakly associated, if at all, with how much they enjoyed being trolled themselves. Among the Dark Tetrad traits, only sadism was strongly associated with online trolling, indicating that online trolls tend to have more pronounced sadistic traits. However, all four Dark Tetrad traits were linked to how much participants enjoyed trolling others in return.

“Findings indicated that the Dark Tetrad traits, particularly sadism and Machiavellianism, were related to certain elements of dark humor. This illustrates the potential dark psychological motivations behind the appreciation and use of dark humor. Moreover, online trolling appeared to be underpinned by certain aspects of dark humor,” the study authors concluded.

“This research also allowed for deeper insights into online trolls. Interestingly, online trolls did not appear to enjoy being trolled, but they enjoy trolling, highlighting a disconnect between the two experiences. Overall, these results indicate that dark humor may be fueled by dark motivations (e.g., sadistic/Machiavellian ones) and that online trolling is related to darker forms of humor.”

The study sheds light on the personality underpinnings of dark humor and online trolling. However, the study was conducted on a relatively small and homogeneous group of university students. It is possible that findings might differ in other age and demographic groups.

The study, “Do Dark Humour Users Have Dark Tendencies? Relationships between Dark Humour, the Dark Tetrad, and Online Trolling,” was authored by Sophie Voisey and Sonja Heintz.

RELATED

The tendency to feel like a perpetual victim is strongly tied to vulnerable narcissism
Psychopathy

Primary psychopathy linked to lower morning cortisol levels

January 26, 2026
The tendency to feel like a perpetual victim is strongly tied to vulnerable narcissism
Narcissism

The tendency to feel like a perpetual victim is strongly tied to vulnerable narcissism

January 26, 2026
Gut-brain axis: Study uncovers microbiota differences in impulsive and non-impulsive female convicts
Psychopathy

Psychopathic female criminals exhibit unexpected patterns of emotional processing

January 23, 2026
Scientists reveal atypical depression is a distinct biological subtype linked to antidepressant resistance
Business

These two dark personality traits are significant predictors of entrepreneurial spirit

January 22, 2026
Election fraud claims heighten support for violence among Republicans but not Democrats
Conspiracy Theories

Collective narcissism fueled the pro-Trump “Stop the Steal” movement on Twitter

January 21, 2026
Sleep problems act as a mediator between chronic disease and depression
Dark Triad

Maladaptive personality traits are linked to poor sleep quality in new twin study

January 21, 2026
Delusion-like cognitive biases predict conspiracy theory belief
Conspiracy Theories

Study finds education level doesn’t stop narcissists from believing conspiracy theories

January 19, 2026
Insecure attachment is linked to Machiavellian personality traits
Attachment Styles

Insecure attachment is linked to Machiavellian personality traits

January 12, 2026

PsyPost Merch

STAY CONNECTED

LATEST

Chia seeds may help the brain regulate appetite and inflammation

Primary psychopathy linked to lower morning cortisol levels

Researchers find biological evidence of the toll colorism takes on young adults

Comfort with genital terminology predicts sexual self-efficacy and satisfaction

Common air pollutants associated with structural changes in the teenage brain

The tendency to feel like a perpetual victim is strongly tied to vulnerable narcissism

High body mass index identified as a direct cause of vascular dementia

New research reveals the policy recall gap that gave Donald Trump a hidden edge

RSS Psychology of Selling

  • New research links faking emotions to higher turnover in B2B sales
  • How defending your opinion changes your confidence
  • The science behind why accessibility drives revenue in the fashion sector
  • How AI and political ideology intersect in the market for sensitive products
  • Researchers track how online shopping is related to stress
         
       
  • Contact us
  • Privacy policy
  • Terms and Conditions
[Do not sell my information]

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy