Under the influence: Reminders of money impact consumer decision-making
When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features...
Read moreWhen reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features...
Read moreAccording to a new study in the Journal of Consumer Research, this occurs because ownership of a product enhances its...
Read moreConsumers enjoy products more in the long run if they don't overuse them when first purchased, according to a new...
Read moreWomen who go to medical school just for the financial rewards of being a doctor could be making a mistake,...
Read moreResearch published in the Journal of Political Economy finds that returning to the nest can be valuable insurance in a...
Read moreMost consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according...
Read moreRecent raids of religious compounds in Texas and British Columbia make clear that polygamy is, to say the least, frowned...
Read moreAccording to a new study in the Journal of Consumer Research, globalization has led to a new class of global...
Read moreConsumers have an easier time starting toward a goal than finishing it, but according to a new study in the...
Read morePeople who feel ignored tend to engage in conspicuous consumption, whereas consumers who are rejected are more likely to volunteer...
Read moreIf you trust your feelings you are better able to predict future events—from the weather to the stock market, according...
Read moreWhat makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why...
Read moreA clean desk might not be all it's cracked up to be. According to a new study in the Journal...
Read moreHumanizing a brand can influence consumer behavior in a healthy or unhealthy direction—depending on how they envision the brand, according...
Read moreTiger Woods's phenomenal talent won him a ton of golf tournaments. But an article published in the latest issue of...
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