PsyPost
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
Join
My Account
PsyPost
No Result
View All Result
Home Exclusive Relationships and Sexual Health Infidelity

Checking out attractive alternatives does not necessarily mean you’re going to cheat

by Eric W. Dolan
October 25, 2019
Reading Time: 3 mins read
Share on TwitterShare on Facebook

Just because your partner admires the attractiveness of another person doesn’t mean they’re going to cheat on you, suggests new research published in the Journal of Family Psychology. The findings indicate that paying greater attention to attractive alternatives only increases the risk of infidelity among people who lack self-regulatory ability.

“We became interested in this topic because we think it is applicable to many people,” said study authors Ashlyn Brady and Levi R. Baker of the University of North Carolina at Greensboro.

“Over the course of a romantic relationship, people will likely experience feelings of attraction to others who are not their romantic partner, or perhaps even pursue the temptation of infidelity. As we know, engaging in infidelity can be very detrimental for romantic relationships; thus, the current results help us to further understand how people can protect their relationship from the threat of infidelity.”

In an experiment, 177 undergraduate students in monogamous romantic relationships reported how much attention they paid to attractive people. They were then randomly assigned to complete tasks that either did or did not impair their self-regulatory ability. After this, the participants were asked to evaluate a mobile phone dating application and offered a free premium version of the app.

The researchers found that attending to attractive alternatives was associated with a greater likelihood of accepting the free premium version of the dating app — but only among participants who completed the tasks that impaired their self-control.

The researchers then conducted a longitudinal study, in which 101 newlywed couples completed assessments of self-control and attending to attractive alternatives. Six times over the following two years, the participants reported whether or not they engaged in various sexual behaviors — such as kissing, sharing nude photos, and having intercourse — with someone other than their spouse.

Fifteen men and 18 women admitted to engaging in at least one act of infidelity, and the researchers found these participants tended to display heightened attention to attractive alternatives while being low in self control.

“When in a romantic relationship, it’s important to remember that you or your partner may notice attractive people from time to time; however, this tendency to notice attractive people does not necessarily suggest that you or your partner are more likely to engage in infidelity,” Brady and Baker told PsyPost.

Google News Preferences Add PsyPost to your preferred sources

“Yet it is important to recognize when the threat of infidelity may become stronger. Our results suggest that lacking self-control — that is, lacking the ability to resist satisfying impulses that may be harmful to long-term goals — is one factor that predicts a greater risk of infidelity among people who have a tendency to notice attractive others.”

“Thus, if you or your partner are generally good at resisting all kinds of temptation, then checking out an attractive person every now and then shouldn’t cause concern; but if you or your partner struggle to resist impulsive temptations, then looking at attractive people may increase the threat of infidelity,” the researchers explained.

“Of course, even people who have strong self-control may struggle on occasion. For instance, being intoxicated, excessively tired, or even stressed can enhance the likelihood of indulging in temptation. So if you or your partner tend to notice attractive people and are concerned about infidelity, try to avoid situations that impair self-control when attractive others are present and temptation is ripe (e.g., drinking at a bar with an attractive coworker after a stressful day at work).”

All studies include some limitations, and the current research is no exception.

“Although our samples varied in relationship type across the two studies (i.e., dating vs. newlywed couples), neither study captured couples who were involved in very long-term romantic relationships. Future research should consider the role of relationship length in the context of the current predictions,” Brady and Baker said.

“Future research may also consider how accurate people are in perceiving their own self-control. We suggest that noticing attractive people may not be detrimental to relationships as long as people are capable of maintaining their self-control; however, whether people are accurate at perceiving, and capable of maintaining, their self-control is also an important question to consider.”

The study, “Look But Don’t Touch?: Self-Regulation Determines Whether Noticing Attractive Alternatives Increases Infidelity“, was authored by Ashlyn Brady, Levi R. Baker, and Rowland S. Miller.

RELATED

Researchers reveal what men and women envy in each other — and discover a new form of envy
Cognitive Science

Combining small psychological differences predicts a person’s sex with 80 percent accuracy

June 8, 2026
New study reveals why young Americans penalize opposing political views when dating
Dating

New study reveals why young Americans penalize opposing political views when dating

June 8, 2026
White Americans who dislike Jews also tend to endorse anti-Muslim attitudes, study suggests
Political Psychology

New psychological model explains why antisemitism emerges on both the right and the left

June 7, 2026
New psychology research shows people consistently overestimate how much others lie and cheat
Moral Psychology

New psychology research shows people consistently overestimate how much others lie and cheat

June 7, 2026
Americans misperceive the true nature of political debates, contributing to a sense of hopelessness
Political Psychology

New research challenges a major theory about political bias

June 6, 2026
Scientists analyzed 38 million obituaries and found a hidden story about American values
Political Psychology

Strong approval of the National Rifle Association is linked to support for political violence

June 6, 2026
Mental health might be emerging as a source of political identity, study finds
Mental Health

Mental health might be emerging as a source of political identity, study finds

June 6, 2026
Neuroscience study shows how praise, criticism, and facial attractiveness interact to influence likability
Neuroimaging

Brainwaves reveal two different biological roots for psychopathic behavior

June 5, 2026

Follow PsyPost

The latest research, however you prefer to read it.

Daily newsletter

One email a day. The newest research, nothing else.

Google News

Get PsyPost stories in your Google News feed.

Add PsyPost to Google News
RSS feed

Use your favorite reader. We also syndicate to Apple News.

Copy RSS URL
Social media
Support independent science journalism

Ad-free reading, full archives, and weekly deep dives for members.

Become a member

Trending

  • Study finds no association between frequency of video game play and spatial abilities
  • The location of your body fat is linked to how fast your brain ages
  • Psychopathy and Machiavellianism often look identical, but daily behavior suggests otherwise
  • Not having children isn’t linked to lower happiness, but having more than you wanted is
  • Visual experience physically shapes the brain’s feedback loops

Science of Money

  • New study sheds light on how self-control and confidence shape your financial well-being
  • Economists pull apart the two reasons to raise the minimum wage
  • Can ChatGPT beat the S&P 500? Eight months of daily picks suggest no
  • When inheritances shrink inequality, and when they widen it: A six-country look at the tipping point
  • Why winning makes some gamblers bet bigger: the psychological traits behind the “house money” effect

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc