A new study in the Journal of Consumer Research explores the role of age on the happiness we receive from...

Consumers are bombarded with advertising throughout the course of any given day, often to the point where they rarely devote...

A recent article in The Quarterly Review of Biology provides a compelling physiological explanation for the beauty stereotype: why human...

Consumers are more likely to participate in online betting if it's called gaming rather than gambling, according to a new...

Contrary to stereotypes, low-income trailer park residents form distinct groups with different visions of morality, according to a new study...

Consumers have negative reactions to flattery by salespeople, even if they think the compliments are sincere, according to a new...

An emphasis on harmony helps Vietnamese consumers navigate the perils of wedding planning to find ways to please everyone involved,...

Brands do not necessarily need to present a clear, well-defined image in order to appeal to consumers, according to a...

Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study...

Consumers systematically mispredict both the selling and purchase prices of other consumers due to a lack of cognitive and emotional...

Consumers seek to punish fellow consumers who violate social norms while shopping but also make exceptions depending on the situation,...

Marginalized groups of consumers can mobilize as an online community to seek greater inclusion in and more choice from mainstream...

Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been...

The experience of genocide as transmitted trauma may not be universal, according to new ethnographic research published in Current Anthropology.

Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound...