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Home Exclusive Cognitive Science

Don’t believe the hype: Flash cards and DVDs won’t teach your baby how to read

by New York University
February 25, 2014
Reading Time: 2 mins read
Photo credit: Jon Mick (Creative Commons)

Photo credit: Jon Mick (Creative Commons)

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Can babies learn to read? While parents use DVDs and other media in an attempt to teach their infants to read, these tools don’t instill reading skills in babies, a study by researchers at New York University’s Steinhardt School of Culture, Education, and Human Development has found.

“While we cannot say with full assurance that infants at this age cannot learn printed words, our results make clear they did not learn printed words from the baby media product that was tested,” says Susan Neuman, a professor in NYU Steinhardt’s Department of Teaching and Learning and the study’s senior author.

However, Neuman adds, there was one undeniable effect of these products—on parents. In exit interviews, there was the belief among parents that their babies were learning to read and that their children had benefited from the program in some areas of vocabulary development.

“It’s clear that parents have great confidence in the impact of these products on their children,” Neuman explains. “However, our study indicates this sentiment is misplaced.”

In their study, which appears in the Journal of Educational Psychology, the researchers examined 117 infants, aged nine to 18 months, who were randomly assigned to treatment and control groups. Children in the treatment condition received a baby media product, which included DVDs, word and picture flashcards, and flip books to be used daily over a seven-month period; children in the control condition did not receive these materials from the researchers. Over the course of seven months, the researchers conducted a home visit, four laboratory visits, and monthly assessments of language development.

To test children’s emerging skills in the laboratory, the researchers examined the capacity to recognize letter names, letter sounds, vocabulary, words identified on sight, and comprehension. A combination of eye-tracking tasks and standardized measures were used to study outcomes at each stage of development. Using a state-of-the art eye-tracking technology, which follows even the slightest eye movements, the researchers were able to closely monitor how the infants distributed their attention and how they shifted their gaze from one location to another when shown specific words and phrases.

The results, which included criterion and standardized measures of emergent and early reading skills, showed no differences between the infants exposed to baby media and the control group on 13 of the 14 assessments. The only assessment that showed a difference was parents’ beliefs that their child was learning new words despite countervailing evidence from a standardized measure indicating no differences between groups.

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