What happens when you use images of sexy women to attract men’s attention? According to a new study in the...

From doing yard work to finishing up the last few classes required for a college degree, consumers struggle to get...

Babies are cute. Kittens are cute. But for some people, products that emphasize baby features like chubby cheeks and large...

Coolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of...

Activities like dieting, saving money, and studying require goal setting and self-control. But even the most disciplined person falls prey...

For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery...

From hanging up our coats to organizing our bookshelves and kitchen cupboards, some people keep their homes tidy and others...

In a materialistic culture, saving money is a challenge many of us face long before our retirement years. While many...

Have you ever wondered what it would be like to see the ocean from a private balcony at a luxury...

Coolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of...

When face-to-face with our failures, it's hard not to deny the consequences of our shortcomings—and sometimes we make problems worse...

People who drive BMWs and wear expensive suits must surely occupy roles of power and authority. According to a new...

As a human race we strive for perfection, knowing that no one is perfect. A new study in the Journal of...

Couples often go grocery shopping together, make joint financial decisions, and choose entertainment options to share. Products and programs like...

Ironically, when it comes to making decisions about our bodies, a new study in the Journal of Consumer Research finds...