When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features...

According to a new study in the Journal of Consumer Research, this occurs because ownership of a product enhances its...

Consumers enjoy products more in the long run if they don't overuse them when first purchased, according to a new...

Women who go to medical school just for the financial rewards of being a doctor could be making a mistake,...

Research published in the Journal of Political Economy finds that returning to the nest can be valuable insurance in a...

Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according...

Recent raids of religious compounds in Texas and British Columbia make clear that polygamy is, to say the least, frowned...

According to a new study in the Journal of Consumer Research, globalization has led to a new class of global...

Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the...

People who feel ignored tend to engage in conspicuous consumption, whereas consumers who are rejected are more likely to volunteer...

If you trust your feelings you are better able to predict future events—from the weather to the stock market, according...

What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why...

A clean desk might not be all it's cracked up to be. According to a new study in the Journal...

Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction—depending on how they envision the brand, according...

Tiger Woods's phenomenal talent won him a ton of golf tournaments. But an article published in the latest issue of...