Business

Marginalized groups of consumers can mobilize as an online community to seek greater inclusion in and more choice from mainstream markets, according to a new study in the Journal of Consumer Research.

Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new study in the Journal of Consumer Research.

As a corporate responsibility consultant, Kellie McElhaney publicly criticized Apple's recent appointment of another man to an already all-male executive team.

Game-playing may help intelligence analysts with the serious business of identifying biases that can cloud decision-making and problem-solving during life or death situations, according to researchers.

Different units can be used to describe product features, but what may seem a rather arbitrary choice may have profound consequences for consumer product evaluations, according to a new study in the Journal of Consumer Research.

Unemployed workers who continue to identify with their former employer report higher well-being even after being fired or laid off from the company, according to a study published Nov. 9 in the Journal of Managerial Psychology.

When reminded of money (not cost), consumers are more likely to evaluate a new product based on its primary features or brand name, according to a new study in the Journal of Consumer Research.

You can probably recall a customer service experience that left you feeling good. A recent study has shown not only that positive emotion from sales staff is contagious to a customer, but that a satisfied customer also improves the salesperson's...

According to a new study in the Journal of Consumer Research, this occurs because ownership of a product enhances its value by creating an association between the product and consumer identity.

Consumers enjoy products more in the long run if they don't overuse them when first purchased, according to a new study in the Journal of Consumer Research.

Do corporate wikis work? Two University of Alberta researchers say they can, providing they fit the corporation's culture and provide for the needs and interests of their users and editors.

In many restaurants throughout the world, wait staff's income depends largely on the tips received from customers. According to a new study, male restaurant customers give higher tips to waitresses wearing red.

Women who go to medical school just for the financial rewards of being a doctor could be making a mistake, according to a study published in the Journal of Human Capital.

Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the Journal of Consumer Research.

While white men are expected to be assertive and aggressive leaders, black men and white women are often penalized for that kind of behavior in the workplace.