Business

You can probably recall a customer service experience that left you feeling good. A recent study has shown not only that positive emotion from sales staff is contagious to a customer, but that a satisfied customer also improves the salesperson's...

According to a new study in the Journal of Consumer Research, this occurs because ownership of a product enhances its value by creating an association between the product and consumer identity.

Consumers enjoy products more in the long run if they don't overuse them when first purchased, according to a new study in the Journal of Consumer Research.

Do corporate wikis work? Two University of Alberta researchers say they can, providing they fit the corporation's culture and provide for the needs and interests of their users and editors.

In many restaurants throughout the world, wait staff's income depends largely on the tips received from customers. According to a new study, male restaurant customers give higher tips to waitresses wearing red.

Women who go to medical school just for the financial rewards of being a doctor could be making a mistake, according to a study published in the Journal of Human Capital.

Most consumers want to fit in while still asserting their individuality—and they balance these conflicting desires when choosing products, according to a new study in the Journal of Consumer Research.

Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research, a shift in attention can make all the difference in reaching the finish line.

People who feel ignored tend to engage in conspicuous consumption, whereas consumers who are rejected are more likely to volunteer or donate to a worthy cause, according to a new study in the Journal of Consumer Research.

What makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.

A clean desk might not be all it's cracked up to be. According to a new study in the Journal of Consumer Research, messiness can lead consumers toward clearer thinking—especially political conservatives.

Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction—depending on how they envision the brand, according to a new study in the Journal of Consumer Research.

Imagine the following scenarios: a co-worker is spoken to condescendingly, excluded from a meeting, or ignored by a supervisor. How does it make you feel? Do you feel differently depending on whether your co-worker is a man or a woman?