Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research, a shift in attention can make all the difference in reaching the finish line.
Read moreDetailsPeople who feel ignored tend to engage in conspicuous consumption, whereas consumers who are rejected are more likely to volunteer or donate to a worthy cause, according to a new study in the Journal of Consumer Research.
Read moreDetailsWhat makes consumers choose certain products over others? A new study in the Journal of Consumer Research helps explain why consumers change their minds or switch their loyalties.
Read moreDetailsA clean desk might not be all it's cracked up to be. According to a new study in the Journal of Consumer Research, messiness can lead consumers toward clearer thinking—especially political conservatives.
Read moreDetailsHumanizing a brand can influence consumer behavior in a healthy or unhealthy direction—depending on how they envision the brand, according to a new study in the Journal of Consumer Research.
Read moreDetailsImagine the following scenarios: a co-worker is spoken to condescendingly, excluded from a meeting, or ignored by a supervisor. How does it make you feel? Do you feel differently depending on whether your co-worker is a man or a woman?
Read moreDetailsHumble leaders are more effective and better liked, according to a study forthcoming in the Academy of Management Journal.
Read moreDetailsTiger Woods's phenomenal talent won him a ton of golf tournaments. But an article published in the latest issue of the Journal of Political Economy shows he has something else going for him: his superstar status hobbles the competition.
Read moreDetailsNew research from the Kellogg School of Management at Northwestern University and Boston College find that members of a cohesive group are judged to have less responsibility for their own individual actions.
Read moreDetailsIs there a psychological reason why people default on their mortgages? A new study, which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science, finds that people with bad credit scores...
Read moreDetailsPeople who pay cash focus on different aspects of products than people who use credit cards, according to a new study in the Journal of Consumer Research.
Read moreDetailsFatigue can lead to dangerous errors by doctors, pilots and others in high-risk professions, but individuals who work together as a team display better problem-solving skills than those who face their fatigue alone, new research shows.
Read moreDetailsConsumers react negatively to most quick disclaimers at the end of ads, according to a new study in the Journal of Consumer Research. But if the fast disclaimer comes from a trusted company, they'll let it slide.
Read moreDetailsA new study in the Journal of Consumer Research explains why sad people are more likely to want to hug a teddy bear than seek out a visual experience such as looking at art. Hint: It has to do with...
Read moreDetailsSomeone is more likely to predict the quality of a product by its price if someone else is buying it, according to a new study in the Journal of Consumer Research. But when consumers buy products themselves, they are more...
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