Business

People who pay cash focus on different aspects of products than people who use credit cards, according to a new study in the Journal of Consumer Research.

Consumers react negatively to most quick disclaimers at the end of ads, according to a new study in the Journal of Consumer Research. But if the fast disclaimer comes from a trusted company, they'll let it slide.

A new study in the Journal of Consumer Research explains why sad people are more likely to want to hug a teddy bear than seek out a visual experience such as looking at art. Hint: It has to do with...

Someone is more likely to predict the quality of a product by its price if someone else is buying it, according to a new study in the Journal of Consumer Research. But when consumers buy products themselves, they are more...

Signing your name on the dotted line heightens your sense of self and leads to purchase behavior that affirms your self-identity, according to a new study in the Journal of Consumer Research. But signing can reduce engagement in consumers who...

Consumers estimate they'll spend more time enjoying activities when the tasks are broken down into components, according to a new study in the Journal of Consumer Research. But using the same process for an unpleasant event decreases time estimates.