Signing your name on the dotted line heightens your sense of self and leads to purchase behavior that affirms your self-identity, according to a new study in the Journal of Consumer Research. But signing can reduce engagement in consumers who...
Read moreDetailsConsumers estimate they'll spend more time enjoying activities when the tasks are broken down into components, according to a new study in the Journal of Consumer Research. But using the same process for an unpleasant event decreases time estimates.
Read moreDetailsLaw firms are more profitable when they are led by managing partners who have faces that look powerful, according to a study in the current Social Psychological and Personality Science.
Read moreDetailsClues to consumer behavior may be lurking our genes, according to a new study in the Journal of Consumer Research.
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