Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Artificial Intelligence

Eye-tracking study uncovers an implicit bias toward AI art — even when people cannot identify it

by Vladimir Hedrih
February 3, 2024
in Artificial Intelligence, Cognitive Science
(Photo credit: Adobe Stock)

(Photo credit: Adobe Stock)

Share on TwitterShare on Facebook

A study in Japan found that individuals tend to look longer at paintings when they believe that they were made by humans compared to paintings they believe were AI-generated. There were, however, no differences in subjective evaluations of AI-generated and human-made paintings on average. The paper was published in Perception.

Recent years have witnessed a surge in the utilization of artificial intelligence (AI) tools across various domains previously thought to be exclusive to human expertise. The AI revolution, as some refer to it, is led by generative AI models. Generative AI models are a class of artificial intelligence tools designed to create new content, whether that be text, images, music, or other forms of media, based on the patterns and information they have learned from their training data. The most popular generative AI tools currently include OpenAI’s ChatGPT and DALL-E, Google’s BERT, Bard, and LaMDA, NVIDIA’s StyleGAN, Facebook’s BlenderBot, and others.

One type of generative AI models that are gaining particular popularity are those that generate pictures from textual prompts. AI models that create pictures like OpenAI’s DALL-E, Google’s Imagen, Midjourney, or Stable Diffusion are used by more and more individuals for generating pictures of all kinds. This rapidly increasing popularity of AI art has also fostered an interest in studying people’s attitudes towards it. In general, previous studies indicate that people often have difficulty recognizing AI art, but tend to perceive the AI-generated artwork as worse than human-made art.

Study authors Yizhen Zhou and Hideaki Kawabata wanted to further explore the negative bias toward AI art. They were particularly interested in finding out whether there is an implicit bias towards it. These authors conducted a study in which they tracked how much time people spend looking at AI- and human-made art, but also how they subjectively evaluate it i.e., how they see its beauty, emotional valence, emotional arousal, familiarity, concreteness, and how much they like it.

The study involved 34 undergraduate students from universities in the greater Tokyo area, all of whom lacked experience in art criticism. The group had an average age of 21 years, and 22 were women.

Utilizing 20 landscape paintings from the Vienna Art Picture System dataset and 20 AI-generated paintings created with Disco Diffusion, the research involved three tasks. Initially, participants viewed a series of paintings (both human-made and AI-generated) displayed on a screen for 20 seconds each, followed by a 1-second blank screen, while their eye movements were tracked. Subsequently, they rated each painting on various scales, such as beauty, and attempted to identify whether the artworks were human or AI-created.

Results showed that there was no difference in the average time participants spent looking at AI-generated pictures and at human-created ones — total fixation times, as detected by the eye tracker, were the same for the two types of pictures in the free-viewing tasks. The same was the case for the number of fixations (the number of times eyes looked at a specific place in the picture) and the average duration of a fixation.

In a similar fashion, there were no differences in any of the subjective evaluations between human-made and AI-generated pictures. However, when participants were asked to classify the paintings into AI-made and human-made, they spent more time looking at pictures that they considered to be human-made.

Google News Preferences Add PsyPost to your preferred sources

Participants classified 68% of human-made paintings correctly (i.e., classified them as human-made). However, they correctly classified only 43% of AI-generated images.

“Our results indicate an implicit bias toward AI art. Although participants were unable to identify whether the paintings were made by AI and evaluated human- and AI-made paintings equivalently in terms of perceived aesthetic values, they spent more time viewing the paintings they categorized as human-made than AI-generated. This finding suggests that a negative bias toward AI art can be reflected at an implicit level. Although AI is now capable of performing creative tasks typically undertaken by humans, artistic creativity is still considered a human-exclusive ability,” the study authors concluded.

The study sheds light on the way people perceive AI-made artwork. However, the study used a limited set of pictures, all representing landscapes. Additionally, study participants were a small group of Japanese students. Studies using different types of pictures and larger and more diverse groups of participants might not yield equal results.

The paper, “Eyes can tell: Assessment of implicit attitudes toward AI art”, was authored by Yizhen Zhou, Hideaki Kawabata.

Previous Post

Dark personality traits linked to engagement in environmental activism

Next Post

MDMA may help prevent “bad trips” on psilocybin or LSD, study suggests

RELATED

These common sounds can impair your learning, according to new psychology research
Cognitive Science

Your breathing pattern is as unique as a fingerprint

April 12, 2026
Vivid close-up of a brown human eye showing intricate iris patterns and details.
Cognitive Science

How different negative emotions change the size of your pupils

April 11, 2026
Scientists just found a novel way to uncover AI biases — and the results are unexpected
Artificial Intelligence

Artificial intelligence makes consumers more impatient

April 11, 2026
The surprising way the brain’s dopamine-rich reward center adapts as a romance matures
Cognitive Science

Longitudinal study links associative learning gains to later improvements in fluid intelligence

April 10, 2026
Scientists observe “striking” link between social AI chatbots and psychological distress
Cognitive Science

Why some neuroscientists now believe we have up to 33 senses

April 9, 2026
Casual sex is linked to lower self-esteem and weaker moral orientations in women but not men
Cognitive Science

Fake medicine yields surprisingly real results for older adults’ memory and stress

April 9, 2026
Sorting Hat research: What does your Hogwarts house say about your psychological makeup?
Cognitive Science

Teenage brains process mechanical and academic skills differently across the sexes

April 8, 2026
Your brain might understand music theory better than you think, regardless of formal training
Cognitive Science

Your brain might understand music theory better than you think, regardless of formal training

April 8, 2026

STAY CONNECTED

RSS Psychology of Selling

  • Should your marketing tell a story or state the facts? A massive meta-analysis has answers
  • When brands embrace diversity, some customers pull away — and new research explains why
  • Smaller influencers drive engagement while bigger ones drive purchases, meta-analysis finds
  • Political conservatives are more drawn to baby-faced product designs, and purity values explain why
  • Free gifts with no strings attached can boost customer spending by over 30%, study finds

LATEST

Your breathing pattern is as unique as a fingerprint

Extreme athletes just helped scientists unlock a deep evolutionary secret about human survival

How different negative emotions change the size of your pupils

Artificial intelligence makes consumers more impatient

Stacking bad habits triples the risk of co-occurring anxiety and depression in teenagers

When the pay gap is wide, women see professional beauty as a strategic asset

Scientists discover intriguing brainwave patterns linked to rhythmic sound meditation

Drumming with friends increases oxytocin levels in children, study finds

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc