Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Social Psychology Business

How big business co-opted the art of mindfulness to make us bear the unbearable

by The Conversation
September 27, 2015
in Business
Reading Time: 4 mins read
(Photo credit: premasagar)

(Photo credit: premasagar)

Share on TwitterShare on Facebook

“If you understand, things are just as they are; if you do not understand, things are just as they are.” Hsin Hsin Ming

Almost every person who walks through my practice doorway is anxious in some way. And so they should be. While their anxiety might be blasting messages at an overly high volume, the messages themselves are worth paying attention to: abusive relationships, significant losses and workplaces that have squeezed their personal, physical and spiritual lives into a corner too small for a hamster to burrow in.

Most come in hoping that the volume of their anxiety will be turned down, but many also hope that the messages themselves will go away. Like all of us, they want to find a way around having to take difficult action to change their lives. And for some of them, their hopes are pinned on our current corporatised misinterpretation of mindfulness. They’ve been sold on meditation as a simple way to bear the unbearable.

Pasteurised versions of the ancient practice of mindfulness are now big business. With Google, Target and Ford recently jumping on the corporate mindfulness bandwagon, the rebranding of mindful meditation and practice as a means to increase both productivity and compliance is now complete.

Slowing down, tuning in and radical acceptance have been molded into low-cost tools to increase our ability to speed up, tune out and drive ourselves harder than ever before.

While there can be little doubt that the practice of mindfulness can lead to significant health benefits, its current prominence in corporate culture is nested within a social, cultural and political context where stress is now seen as a failure of the individual to adapt to the productivity demands of the corporation. In other words, if you’re stressed out, you’re not working hard enough on your personal focus strategy. You’re letting the team down.

The current translations of ancient mindful practices are also highly gendered. In a culture where women are much more likely to be encouraged to apply acceptance, silence, stillness and the relinquishing of resistance to their problems, the trap of mindfulness can be set to stun for those who may be much more in need of speaking up, resisting and taking space in the workplace.

In this context, mindfulness is an ideal tool to induce compliance, with its focus on the individual management of our responses to forces we’re being told are well beyond our control.

And this is perhaps the crux of the problem of the mindless application of Buddhist meditation practice: the marketing of mindfulness as a solution to work stress and life balance rather than the complex spiritual approach to living it is meant to be.

Google News Preferences Add PsyPost to your preferred sources

This confusion, of what is essentially a way to exist with full awareness, with a one-size-fits-all treatment strategy for everything from depression to premature ejaculation, has placed a powerful way of life into a tiny box reserved only for the treatment of behaviours we currently see as unacceptable. Stressed at work?

Having trouble containing your grief at the office? Struggling with the uncertainty of your position during the 7th restructure in as many years? Do some mindfulness. It’ll fix not so much what ails you, but what is ailing those who depend on you. Rather than a difficult but easily accessible way to free your mind and body, mindfulness has been rebranded as a kind of gentle harness to help us heel to the corporate leg.

And the purpose of the practice has been restructured to include a hierarchy of outcomes as well.

Take a look at the current marketing of corporate mindfulness. If you’re reading an endorsement for mindfulness from one of our Captains of Industry, Jeff Weiner, for instance, you’ll hear about how he credits the practice with enhancing his success. If you’re slightly lower on the food chain, you’ll read about how you can reduce your stress and be more productive with just a few daily minutes of meditation. And if you’re even lower down the social hierarchy, a pregnant woman perhaps, you’ll be told about how mindfulness can help you be a better carer for others.

I try to meditate every day. Even to brush my teeth mindfully. To sit on the train without my phone, to breathe consciously, to watch my thoughts go by. Most practice days I spend at least some time teaching people simple mindful practices that can help to reduce their in-the-moment anxiety, calm emotions that threaten to interfere with their ability to express them and to come into the present enough to speak clearly from their hearts and minds.

This is just part of the work of taking responsibility for our lives. Mindfulness is a way of living, not a substitute for taking action. If we truly become mindful of our existence then our recurrent anxieties become not just a wave we watch pass through our minds, not something to be mastered in order to be a better servant, but a call to take action in order to be more fully alive.

The Conversation

By Zoë Krupka, PhD Student Faculty of Health Sciences, La Trobe University

This article was originally published on The Conversation. Read the original article.

Previous Post

Chemical messengers: How hormones make us feel hungry and full

Next Post

Study reveals how culture during childhood shapes family planning decisions

RELATED

Republican lawmakers lead the trend of using insults to chase media attention instead of policy wins
Business

Children with obesity face a steep decline in adult economic mobility

April 16, 2026
Scientists just found a novel way to uncover AI biases — and the results are unexpected
Artificial Intelligence

Artificial intelligence makes consumers more impatient

April 11, 2026
Weird disconnect between gender stereotypes and leader preferences revealed by new psychology research
Business

When the pay gap is wide, women see professional beauty as a strategic asset

April 11, 2026
Building muscle strength may help prevent depression, especially in women
Business

New study finds link between receptivity to “corporate bullshit” and weaker leadership skills

March 20, 2026
The psychological reason we judge groups much more harshly than individuals
Business

Psychologists found a surprisingly simple way to keep narcissists from cheating

March 18, 2026
Employees who feel attractive are more likely to share ideas at work
Attractiveness

Employees who feel attractive are more likely to share ideas at work

March 6, 2026
Scientists discover psychedelic drug 5-MeO-DMT induces a state of “paradoxical wake”
Business

Black employees struggle to thrive under managers perceived as Trump supporters

March 4, 2026
Major study reshapes our understanding of assortative mating and its generational impact
Business

A man’s psychological fit at work tends to increase when his financial values align with his partner’s

February 28, 2026

STAY CONNECTED

RSS Psychology of Selling

  • A new framework maps how influencers, brands, and platforms all compete for long-term value
  • Why personalized ads sometimes backfire: A research review explains when tailoring messages works and when it doesn’t
  • The common advice to avoid high customer expectations may not be backed by evidence
  • Personality-matched persuasion works better, but mismatched messages can backfire
  • When happy customers and happy employees don’t add up: How investor signals have shifted in the social media age

LATEST

Short video addiction is linked to lower life satisfaction through loneliness and anxiety

Unrestricted generative AI harms high school math learning by acting as a crutch

Lifting weights builds a sharper mind and reduces anxiety in older women

How a perceived lack of traditional values makes minorities seem younger

Does listening to true crime make you a more creative criminal?

Autism spectrum disorder is associated with specific congenital malformations

Study links internalized pornographic standards to body image issues among incel men

Listening to bad music makes you crave sugar, study finds

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc