PsyPost
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
Join
My Account
PsyPost
No Result
View All Result
Home Exclusive Social Psychology

Older people are perceived as more moral than younger people across seven countries

by Mane Kara-Yakoubian
September 6, 2023
Reading Time: 3 mins read
(Photo credit: Martinhampl)

(Photo credit: Martinhampl)

Share on TwitterShare on Facebook

A new study published in Ethics & Behavior found that older people are perceived as more moral than younger people across WEIRD (Western, Educated, Industrialized, Rich, Democratic) and non-WEIRD samples.

“In many cultures, it is said “older – wiser,” but no one has really studied it empirically. Past literature also showed that this may be true. So, we decided to test the hypothesis of whether older people are perceived as more moral than younger people. This is especially relevant as we live in the age of the cult of youth,” said study author Mariola Paruzel-Czachura, PhD (@Mariola87880133), a postdoc at the University of Pennsylvania and an associate professor at the University of Silesia in Katowice.

“Is it always bad to be old? We were curious to test it on the example of morality, as morality is the basic trait we look for in others.”

Moral judgments tend to be formed quickly and intuitively. However, factors such as age or culture may influence these assessments. In this work, Paruzel-Czachura and colleagues examined the effect of perceived age on moral judgments across seven cultures, including five WEIRD societies (i.e., Australians, Britons, Canadians, New Zealanders, and Poles) and two non-WEIRD indigenous societies (i.e., Burusho of Pakistan and Dani of Papua).

Across the seven populations, a total of 661 individuals participated in this research. Data collection was gathered in person by a native-speaking interviewer for Britons and the Burusho, and through an interviewer alongside a local interpreter for the Dani people. Data for the remaining populations was gathered via an online survey.

Participants were presented with three schematic faces that were customized to the given society, including the faces of a younger, middle-aged, and older person (approximately 20, 40 and 60 years old respectively). They saw sets of male and female faces, and were tasked with selecting one of three faces from each set as their response. The researchers opted to use sketches as opposed to photographs in order to minimize details – aside from age – that may influence participants’ evaluations.

Moral judgments were obtained via answers to “Who is most likely to follow the rules/norms regarding what is right or wrong in your society?” and “Who knows best what is right or wrong in your society?” These two questions targeted descriptive and normative morality. The authors write, “We define descriptive morality as codes of conduct put forward by a society or a group, while normative morality as a code of conduct that, given specified conditions, would be put forward by all rational people.” Participants provided separate responses for male and female faces. The presentation of male and female faces as well as the question order was counterbalanced.

The researchers found that older adults were perceived as more moral than younger adults. This effect was more pronounced when comparing 20-year-olds to 40- and 60-year-olds. Further, this effect appeared across all seven societies and to the same degree across industrialized and non-industrialized societies. Interestingly, the Burusho and Britons perceived middle-aged individuals as the most moral.

Google News Preferences Add PsyPost to your preferred sources

I asked Paruzel-Czachura what we should take away from this study. She responded, “That our age matters for our moral image (i.e., how other people see us). This has many practical implications because morality is important for every area of life, from private to business or political relationships. In this case, being older works in our favor.”

Additional findings emerged as well. First, the older participants were, the more likely they were to select older faces as the most moral. Second, women (more so than men) selected older faces as the most moral. Third, older faces were more often selected as knowing what is moral (as opposed to behaving morally). Fourth, cultural differences emerged, such that, “older individuals were less frequently chosen as the most moral in Great Britain than in Canada, New Zealand, and Burusho people; middle-aged individuals were more frequently chosen as the most moral in Dani than in Canada and New Zealand.” Lastly, the likelihood of selecting the youngest face as the most moral was consistent across all seven populations.

What questions still need to be addressed? The researcher responded, “We have shown the general trend, but now it is necessary to examine how exactly it works (why) and what the consequences are, e.g., whether older people are judged more severely in moral judgments or receive longer sentences for the same crimes than younger people (as we require from older people more, since they are ‘morally wiser,’ so they should know how to behave), or if we are less able to forgive older people their wrongdoing.”

Paruzel-Czachura reflected, “Such projects take longer, as collecting such a diverse sample requires more sources and good team management, but this is the direction in which psychology should go – beyond the WEIRD samples.”

The study, “Older people are perceived as more moral than younger people: data from seven culturally diverse countries”, was authored by Piotr Sorokowski, Marta Kowal, Sadiq Hussain, Rashid Ali Haideri, Michał Misiak, Kiriakos Chatzipentidis, Mehmet Kibris Mahmut, W.P. Malecki, Jakub Dąbrowski, Tomasz Frackowiak, Anna Bartkowiak, Agnieszka Sorokowska and Mariola Paruzel-Czachura.

RELATED

Artificial intelligence flatters users into bad behavior
Moral Psychology

Young men use moral outrage to claim status in political debates

April 26, 2026
Artificial intelligence flatters users into bad behavior
Political Psychology

Public support for transgender women in sports dropped significantly between 2019 and 2024

April 26, 2026
Self-interest, not spontaneous generosity, drives equality among Hadza hunter-gatherers
Divorce

Fathers who fear divorce are more likely to develop distrust in political institutions

April 26, 2026
People view the term “sex worker” much more positively than “prostitute” or “hooker”
Relationships and Sexual Health

People view the term “sex worker” much more positively than “prostitute” or “hooker”

April 25, 2026
New study identifies another key difference between religious “nones” and religious “dones”
Political Psychology

Former Christians express more progressive political views than lifelong nonbelievers

April 25, 2026
New psychology research reveals your face might determine how easily people remember your name
Memory

New psychology research reveals your face might determine how easily people remember your name

April 25, 2026
Psychology textbooks still misrepresent famous experiments and controversial debates
Climate

Political divide on climate policies is linked to a measurable gap in factual knowledge

April 24, 2026
Avoidant attachment to parents linked to choosing a childfree life, study finds
Relationships and Sexual Health

Certainty in your feelings toward your partner predicts relationship happiness and mental well-being

April 24, 2026

Follow PsyPost

The latest research, however you prefer to read it.

Daily newsletter

One email a day. The newest research, nothing else.

Google News

Get PsyPost stories in your Google News feed.

Add PsyPost to Google News
RSS feed

Use your favorite reader. We also syndicate to Apple News.

Copy RSS URL
Social media
Support independent science journalism

Ad-free reading, full archives, and weekly deep dives for members.

Become a member

Trending

  • How cognitive ability and logical intuition evolve during middle and high school
  • Former Christians express more progressive political views than lifelong nonbelievers
  • New psychology research reveals your face might determine how easily people remember your name
  • Certainty in your feelings toward your partner predicts relationship happiness and mental well-being
  • New neuroscience research shows how slowing your breathing alters your perception of the people around you

Psychology of Selling

  • Study finds Instagram micro-celebrities can shift brand attitudes and buying intent through direct engagement
  • Salespeople who feel they’re making a difference may outperform those chasing commissions
  • Five persuasive approaches and when each one works best for marketers
  • When salespeople feel free and connected to their boss, they’re less likely to quit
  • Want your brand to look premium? New research suggests making your logo less dynamic

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc