Harsh financial and physical conditions generally reduce consumer desire for products, with variations by product type and gender. Toughness-signaling products retained male interest under physical stress, while wealth-signaling items showed decreased desirability.
Narcissism is associated with higher fertility, while psychopathy and Machiavellianism, linked to criminal behavior, are associated with lower fertility.
Conservatives in Europe have higher fertility rates than liberals, according to new research, leading to a growing proportion of conservative individuals over generations.
Women with heightened beliefs in a dangerous world recommend harsher minimum sentences for physically strong male defendants, highlighting how evolutionary threat detection biases can influence modern legal judgments.
A study highlights that harm toward women is perceived as more severe than harm toward men due to evolutionary, cognitive, and cultural factors. This bias minimizes male victimization, reinforces stereotypes, and perpetuates gender disparities in societal responses and legal systems.
Research shows that ambient darkness reduces women's willingness to engage with physically strong men, associating strength with potential threat rather than protection. This highlights how environmental cues influence social preferences.
A recent study found early fertility increases women's lifetime reproductive success regardless of socioeconomic background, challenging the psychosocial acceleration theory.
Humans evolved to co-sleep, benefiting bonding and safety but with mixed effects on sleep quality. Cultural norms and individual needs influence bedsharing, which varies across life stages, with unclear long-term developmental or health impacts for children and adults.
A new study suggests that in certain contexts, altruism may have an evolutionary explanation rooted in romance.
Researchers found that while women's stress related to competition over social status and male attention decreases with age, it remains a significant predictor of disordered eating even in postmenopausal women.
New research has found that curviness, rather than waist-to-hip ratio, is a stronger predictor of a woman's body attractiveness, especially as body width increases. This suggests curviness better reflects perceived beauty across different body shapes.
A recent study in Deviant Behavior suggests that certain submissive behaviors in relationships may align with human evolutionary strategies designed to promote stability and loyalty.
People remember faces they matched with better than rejected ones. Short-term oriented, attractive individuals with higher mate value were more likely to match with attractive targets, reflecting memory biases and assortative mating on dating apps.
A new study suggests testosterone may heighten men’s sensitivity to friendly cues from women, but only among men with high self-perceived attractiveness.
Larger logos and vivid colors on men's luxury items make them seem more focused on short-term relationships and status through dominance, while subtle features signal long-term investment and cooperative social strategies.