Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Cognitive Science

Don’t believe the hype: Flash cards and DVDs won’t teach your baby how to read

by New York University
February 25, 2014
in Cognitive Science
Photo credit: Jon Mick (Creative Commons)

Photo credit: Jon Mick (Creative Commons)

Share on TwitterShare on Facebook

Can babies learn to read? While parents use DVDs and other media in an attempt to teach their infants to read, these tools don’t instill reading skills in babies, a study by researchers at New York University’s Steinhardt School of Culture, Education, and Human Development has found.

“While we cannot say with full assurance that infants at this age cannot learn printed words, our results make clear they did not learn printed words from the baby media product that was tested,” says Susan Neuman, a professor in NYU Steinhardt’s Department of Teaching and Learning and the study’s senior author.

However, Neuman adds, there was one undeniable effect of these products—on parents. In exit interviews, there was the belief among parents that their babies were learning to read and that their children had benefited from the program in some areas of vocabulary development.

“It’s clear that parents have great confidence in the impact of these products on their children,” Neuman explains. “However, our study indicates this sentiment is misplaced.”

In their study, which appears in the Journal of Educational Psychology, the researchers examined 117 infants, aged nine to 18 months, who were randomly assigned to treatment and control groups. Children in the treatment condition received a baby media product, which included DVDs, word and picture flashcards, and flip books to be used daily over a seven-month period; children in the control condition did not receive these materials from the researchers. Over the course of seven months, the researchers conducted a home visit, four laboratory visits, and monthly assessments of language development.

To test children’s emerging skills in the laboratory, the researchers examined the capacity to recognize letter names, letter sounds, vocabulary, words identified on sight, and comprehension. A combination of eye-tracking tasks and standardized measures were used to study outcomes at each stage of development. Using a state-of-the art eye-tracking technology, which follows even the slightest eye movements, the researchers were able to closely monitor how the infants distributed their attention and how they shifted their gaze from one location to another when shown specific words and phrases.

The results, which included criterion and standardized measures of emergent and early reading skills, showed no differences between the infants exposed to baby media and the control group on 13 of the 14 assessments. The only assessment that showed a difference was parents’ beliefs that their child was learning new words despite countervailing evidence from a standardized measure indicating no differences between groups.

Google News Preferences Add PsyPost to your preferred sources
Previous Post

Does solitary confinement fuel more crime?

Next Post

Parents’ attitudes about helping their grown children affect their mental health

RELATED

Verbal IQ predicts political participation and liberal attitudes twice as strongly as performance IQ
Cognitive Science

Trying harder on an intelligence test does not actually improve your score

March 27, 2026
Brain rot and the crisis of deep thought in the age of social media
Cognitive Science

Massive analysis of longitudinal data links social media to poorer youth mental health

March 27, 2026
High meat consumption may protect against cognitive decline in people with a specific Alzheimer’s gene
Cognitive Science

Asking complex questions improves creative project scores but hurts multiple-choice exam grades

March 26, 2026
Chronic medical conditions predict childhood depression more strongly than social or family hardships
Cognitive Science

What brain waves reveal about people who can solve a Rubik’s Cube in seconds

March 24, 2026
Shifting genetic tides: How early language skills forecast ADHD and literacy outcomes
Cognitive Science

The biological roots behind the chills you get from music and art

March 22, 2026
Machiavellianism most pronounced in students of politics and law, least pronounced in students of social work, nursing and education
Cognitive Science

Intelligence predicts progressive views, but only after college

March 21, 2026
Genetic factors likely confound the link between c-sections and offspring mental health
Cognitive Science

Neuroscientists just upended our understanding of Pavlovian learning

March 21, 2026
Your music playlist might reveal subtle clues about your intelligence
Cognitive Science

New neuroimaging study maps the brain networks behind scientific creative thinking

March 19, 2026

STAY CONNECTED

RSS Psychology of Selling

  • What communication skills do B2B salespeople actually need in a digital-first era?
  • A founder’s smile may be worth millions in startup funding, research suggests
  • What actually makes millennials buy products on sale?
  • The surprising coping strategy that may help salespeople avoid burnout
  • When saying sorry with a small discount actually makes things worse

LATEST

Pink noise worsens sleep quality when used to block out traffic and city noise

Co-occurring depression and cannabis use linked to less efficient brain networks

Knowing an AI is involved ruins human trust in social games

Brain scans reveal how poor sleep fuels negative emotions in alcohol addiction

Audio tapes reveal mass rule-breaking in Milgram’s obedience experiments

People with social anxiety experience more meaningful interactions in small groups

New study explores the real-time link between narcissism and perfectionism

How beliefs about demons shape the experience of mental illness

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc