Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Cognitive Science

Don’t believe the hype: Flash cards and DVDs won’t teach your baby how to read

by New York University
February 25, 2014
in Cognitive Science
Photo credit: Jon Mick (Creative Commons)

Photo credit: Jon Mick (Creative Commons)

Share on TwitterShare on Facebook

Can babies learn to read? While parents use DVDs and other media in an attempt to teach their infants to read, these tools don’t instill reading skills in babies, a study by researchers at New York University’s Steinhardt School of Culture, Education, and Human Development has found.

“While we cannot say with full assurance that infants at this age cannot learn printed words, our results make clear they did not learn printed words from the baby media product that was tested,” says Susan Neuman, a professor in NYU Steinhardt’s Department of Teaching and Learning and the study’s senior author.

However, Neuman adds, there was one undeniable effect of these products—on parents. In exit interviews, there was the belief among parents that their babies were learning to read and that their children had benefited from the program in some areas of vocabulary development.

“It’s clear that parents have great confidence in the impact of these products on their children,” Neuman explains. “However, our study indicates this sentiment is misplaced.”

In their study, which appears in the Journal of Educational Psychology, the researchers examined 117 infants, aged nine to 18 months, who were randomly assigned to treatment and control groups. Children in the treatment condition received a baby media product, which included DVDs, word and picture flashcards, and flip books to be used daily over a seven-month period; children in the control condition did not receive these materials from the researchers. Over the course of seven months, the researchers conducted a home visit, four laboratory visits, and monthly assessments of language development.

To test children’s emerging skills in the laboratory, the researchers examined the capacity to recognize letter names, letter sounds, vocabulary, words identified on sight, and comprehension. A combination of eye-tracking tasks and standardized measures were used to study outcomes at each stage of development. Using a state-of-the art eye-tracking technology, which follows even the slightest eye movements, the researchers were able to closely monitor how the infants distributed their attention and how they shifted their gaze from one location to another when shown specific words and phrases.

The results, which included criterion and standardized measures of emergent and early reading skills, showed no differences between the infants exposed to baby media and the control group on 13 of the 14 assessments. The only assessment that showed a difference was parents’ beliefs that their child was learning new words despite countervailing evidence from a standardized measure indicating no differences between groups.

Google News Preferences Add PsyPost to your preferred sources
Previous Post

Does solitary confinement fuel more crime?

Next Post

Parents’ attitudes about helping their grown children affect their mental health

RELATED

New study confirms: Thinking hard feels unpleasant
Cognitive Science

Why thinking hard feels bad: the emotional root of deliberation

April 14, 2026
These common sounds can impair your learning, according to new psychology research
Cognitive Science

Your breathing pattern is as unique as a fingerprint

April 12, 2026
Vivid close-up of a brown human eye showing intricate iris patterns and details.
Cognitive Science

How different negative emotions change the size of your pupils

April 11, 2026
The surprising way the brain’s dopamine-rich reward center adapts as a romance matures
Cognitive Science

Longitudinal study links associative learning gains to later improvements in fluid intelligence

April 10, 2026
Scientists observe “striking” link between social AI chatbots and psychological distress
Cognitive Science

Why some neuroscientists now believe we have up to 33 senses

April 9, 2026
Casual sex is linked to lower self-esteem and weaker moral orientations in women but not men
Cognitive Science

Fake medicine yields surprisingly real results for older adults’ memory and stress

April 9, 2026
Sorting Hat research: What does your Hogwarts house say about your psychological makeup?
Cognitive Science

Teenage brains process mechanical and academic skills differently across the sexes

April 8, 2026
Your brain might understand music theory better than you think, regardless of formal training
Cognitive Science

Your brain might understand music theory better than you think, regardless of formal training

April 8, 2026

STAY CONNECTED

RSS Psychology of Selling

  • When happy customers and happy employees don’t add up: How investor signals have shifted in the social media age
  • Correcting fake news about brands does not backfire, five-study experiment finds
  • Should your marketing tell a story or state the facts? A massive meta-analysis has answers
  • When brands embrace diversity, some customers pull away — and new research explains why
  • Smaller influencers drive engagement while bigger ones drive purchases, meta-analysis finds

LATEST

This Mediterranean‑style diet is linked to a slower loss of brain volume as we age

Psychologists map out the pathways connecting sacred beliefs to better sex

Why thinking hard feels bad: the emotional root of deliberation

New study links watching TikTok “thirst traps” to lower relationship trust and satisfaction

Ketone esters show promise as a new treatment for alcohol use disorder

Psychedelic therapy and traditional antidepressants show similar results under open-label conditions

Romances with narcissists don’t deteriorate the way psychologists expected

New research links personality traits to confidence in recognizing artificial intelligence deception

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc