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Health professionals commonly say, Don't look and it won't hurt before administering an injection, but is there any scientific basis for the advice?

When you lose yourself inside the world of a fictional character while reading a story, you may actually end up changing your own behavior and thoughts to match that of the character, a new study suggests.

What genetic changes account for the vast behavioral differences between humans and other primates? Researchers so far have catalogued only a few, but now it seems that they can add a big one to the list.

A study carried out by researchers from Spain, the Netherlands and Argentina suggests that in a work environment, sexual competition affects women more than men. However, a rival's social skills provoke jealousy and professional envy equally in both sexes.

The traditional Southern belief that men must defend their honor is alive and well but not just among men. A new study finds that both men and women in the Southern United States believe in responding aggressively – and sometimes...

Vision and hearing are so crucial to our daily lives that any impairments usually become obvious to an affected person. Although a number of known genetic mutations can lead to hereditary defects in these senses, little is known about our...

Ten years ago, a landmark clinical trial in Canada demonstrated the unequivocal effectiveness of brain surgeries for treating uncontrolled epilepsy, but since then the procedure has not been widely adopted—in fact, it is dramatically underutilized according to a new study...

Academics have developed an online tool, Election Watch, which analyses the content of news about the US election by the international media.

Your best side may be your left cheek, according to a new study by Kelsey Blackburn and James Schirillo from Wake Forest University.

While white men are expected to be assertive and aggressive leaders, black men and white women are often penalized for that kind of behavior in the workplace.

An awareness of mortality can improve physical health and help us re-prioritize our goals and values, according to a new analysis of recent scientific studies.

According to a new study in the Journal of Consumer Research, globalization has led to a new class of global nomads who are less attached to material objects.

Consumers have an easier time starting toward a goal than finishing it, but according to a new study in the Journal of Consumer Research, a shift in attention can make all the difference in reaching the finish line.

People who feel ignored tend to engage in conspicuous consumption, whereas consumers who are rejected are more likely to volunteer or donate to a worthy cause, according to a new study in the Journal of Consumer Research.

If you trust your feelings you are better able to predict future events—from the weather to the stock market, according to a new study in the Journal of Consumer Research. Of course, you need to know a little about what...