Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Social Psychology

Celebrity scientists tend to sway the public toward greater acceptance of evolution, but not when religious identity is threatened

by Beth Ellwood
October 7, 2021
in Social Psychology
Richard Dawkins. (Photo credit: lewishamdreamer)

Richard Dawkins. (Photo credit: lewishamdreamer)

Share on TwitterShare on Facebook

A study published in the journal Public Understanding of Science suggests that celebrity scientists tend to foster greater acceptance of evolution among the public. However, when scientists are perceived as a threat to religious identity, they may end up lowering acceptance of evolution among religious audiences.

Most scientists are in agreement that humans evolved millions of years ago from primate ancestors. But not all members of the public accept this theory. Study authors Amy Unsworth and David Voas wanted to explore factors that might be associated with changes in public attitudes toward evolution. Given the influence of mass media, the researchers proposed that celebrity scientists likely play a key role in shaping public attitudes about evolution.

To explore this, the researchers recruited a nationally representative sample of the British public and additionally pooled five religious samples — Anglicans, Catholics, Muslims, Pentecostal Christians, and Independent Evangelical Christians. All participants completed a survey that assessed their belief in evolution and asked them whether their views on evolution have changed over time.

The questionnaire also assessed familiarity with four celebrity scientists and two celebrity creationists and asked respondents to indicate whether each celebrity’s attitudes toward religion were very positive, positive, neutral, negative, very negative or whether they did not know.

In general, respondents who were more familiar with celebrity scientists were more likely to say that their attitudes toward evolution had changed to becoming more accepting of evolution. However, familiarity with the scientists had different effects depending on a person’s religious background.

This was particularly true when it came to familiarity with Richard Dawkins, an evolutionary biologist and atheist who proclaims that religion and science are incompatible. Among non-religious respondents and Catholics, familiarity with Dawkins was associated with an increased likelihood of becoming more accepting of evolution. But among certain religious respondents (Pentecostals and Muslims), familiarity with Dawkins was instead tied to becoming less accepting of evolution. Importantly, this was only true among respondents who reported that Dawkins had a negative view of religion.

“This finding supports the idea that some religious believers’ views of evolutionary biology may be affected when they perceive Dawkins as identity-threatening,” Unsworth and Voas say, adding that, “celebrity scientists affirm or threaten people’s non-religious or religious identities may be very much more persuasive with regard to evolution acceptance than whether people understand and are convinced by the scientific evidence the celebrities present.”

The findings were not always straightforward. For example, familiarity with David Attenborough, a well-known producer and presenter of natural history documentaries, was linked to becoming more accepting of evolution among Anglicans, Independent Evangelicals, and Pentecostals. But among Muslims who were educated outside the UK, familiarity with Attenborough was tied to becoming “both more and less accepting of evolution.” The study authors propose that this may be because the topic of evolution was not a salient topic for Muslims who were educated outside the UK and are likely migrants. Both coming to Britain and exposure to Attenborough documentaries likely increased their awareness of evolution and led them to choose a stance on evolution, either rejecting or accepting it.

Google News Preferences Add PsyPost to your preferred sources

Overall, the researchers conclude that their findings demonstrate that people’s views on evolution do change. Bringing evolutionary science to religious audiences may be most impactful if threats to religious identity are avoided.

The study, “The Dawkins effect? Celebrity scientists, (non)religious publics and changed attitudes to evolution”, was authored by Amy Unsworth and David Voas.

Previous Post

Preconception cannabis use linked to an increased risk of postpartum depression

Next Post

Neuroimaging research suggests that even mild cases of COVID-19 leave a lasting mark on the brain

RELATED

Republican lawmakers lead the trend of using insults to chase media attention instead of policy wins
Business

Children with obesity face a steep decline in adult economic mobility

April 16, 2026
Republican lawmakers lead the trend of using insults to chase media attention instead of policy wins
Political Psychology

Republican lawmakers lead the trend of using insults to chase media attention instead of policy wins

April 16, 2026
What we know about a person changes how our brain processes their face
Neuroimaging

More time spent on social media is linked to a thinner cerebral cortex in young adolescents

April 15, 2026
New Harry Potter study links Gryffindor and Slytherin personalities to heightened entrepreneurship
Relationships and Sexual Health

New study links watching TikTok “thirst traps” to lower relationship trust and satisfaction

April 14, 2026
Romances with narcissists don’t deteriorate the way psychologists expected
Narcissism

Romances with narcissists don’t deteriorate the way psychologists expected

April 14, 2026
Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing
Social Psychology

120-year text analysis reveals how society’s view of lawyers’ personalities has shifted

April 13, 2026
Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing
Mental Health

Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing

April 13, 2026
Psychology researchers identify a “burnout to extremism” pipeline
Narcissism

Narcissistic traits are linked to a brain area governing emotional control

April 12, 2026

STAY CONNECTED

RSS Psychology of Selling

  • Why personalized ads sometimes backfire: A research review explains when tailoring messages works and when it doesn’t
  • The common advice to avoid high customer expectations may not be backed by evidence
  • Personality-matched persuasion works better, but mismatched messages can backfire
  • When happy customers and happy employees don’t add up: How investor signals have shifted in the social media age
  • Correcting fake news about brands does not backfire, five-study experiment finds

LATEST

Declining societal religious norms are linked to rising youth anxiety across 70 countries

Longitudinal study finds procrastination declines with age but still shapes major life outcomes over nearly two decades

Women’s desire for wealthy partners drops when they have more economic power

Children with obesity face a steep decline in adult economic mobility

Finnish cold-water swimmers reveal how frigid dips cure the modern rush

Children with ADHD report applying less effort on cognitive tasks compared to their peers

Can psychedelics help trauma survivors reconnect intimately?

Cannabinoid use is linked to both pro- and anti-inflammatory effects, massive review finds

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc