PsyPost
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
Join
My Account
PsyPost
No Result
View All Result
Home Exclusive Social Psychology

Why do men prefer nice women?: Responsiveness and desire

by Society for Personality and Social Psychology
July 25, 2014
Reading Time: 3 mins read
Photo credit:  Just Ard

Photo credit: Just Ard

Share on TwitterShare on Facebook

People’s emotional reactions and desires in initial romantic encounters determine the fate of a potential relationship. Responsiveness may be one of those initial “sparks” necessary to fuel sexual desire and land a second date. However, it may not be a desirable trait for both men and women on a first date.

Does responsiveness increase sexual desire in the other person? Do men perceive responsive women as more attractive, and does the same hold true for women’s perceptions of men?

A study published in Personality and Social Psychology Bulletin seeks to answer those questions.

Femininity and Attractiveness

Researchers from the Interdisciplinary Center (IDC) Herzliya, the University of Rochester, and the University of Illinois at Urbana-Champaign, collaborated on three studies to observe people’s perceptions of responsiveness. People often say that they seek a partner that is “responsive to their needs,” and that such a partner would arouse their sexual interest. A responsive person is one that is supportive of another’s needs and goals. “Sexual desire thrives on rising intimacy and being responsive is one of the best ways to instill this elusive sensation over time,” lead researcher Gurit Birnbaum explains. “Our findings show that this does not necessarily hold true in an initial encounter, because a responsive potential partner may convey opposite meanings to different people.”

In the first study, the researchers examined whether responsiveness is perceived as feminine or masculine, and whether men or women perceived a responsive person of the opposite sex as sexually desirable. Men who perceived female partners as more responsive also perceived them as more feminine, and more attractive. However, the association between responsiveness and male partner’s masculinity was not significant for women. Women’s perceptions of partner responsiveness were marginally and negatively associated with perceptions of partner attractiveness.

Sparking Sexual Desire

Participants in the second study were asked to interact with a responsive or non-responsive individual of the opposite sex, and view that individual’s photo (the same photo was given to each participant). They were then asked to interact online with this individual, and discuss details on a current problem in their life. The responsiveness of the virtual individual was manipulated, for example, “You must have gone through a very difficult time” as a responsive reply, versus “Doesn’t sound so bad to me” as a non-responsive reply.

Google News Preferences Add PsyPost to your preferred sources

Men who interacted with a responsive female individual perceived her as more feminine and as more sexually attractive than did men in the unresponsive condition. Women are more cautious than men when interpreting a stranger’s expressions of responsiveness, and their perceptions of the stranger, which were seemingly unaffected by perceived responsiveness, may reflect conflicting trends among different women. “Some women, for example, may interpret responsiveness negatively and feel uncomfortable about a new acquaintance who seems to want to be close. Such feelings may impair sexual attraction to this responsive stranger. Other women may perceive a responsive stranger as warm and caring and therefore as a desirable long-term partner,” Dr. Birnbaum elaborates.

The third and final study tested the possibility that responsiveness may activate motivational mechanisms for men that fuel pursuit of either short-term or long-term sexual relationship opportunities. A female partner’s actual responsiveness led men to perceive her as more feminine, and consequently to feel more sexually aroused. Heightened sexual arousal, in turn, was linked to both increased perception of partner attractiveness and greater desire for a long-term relationship with that partner.

Women’s Perceptions of Responsiveness

The findings of the study imply that whether a responsive partner will be seen as sexually desirable or not depends on the context and meaning assign to responsiveness. In early dating, the meaning of responsiveness is likely shaped by gender-specific expectations. Women did not perceive a responsive man as less masculine, but even so, women did not find a responsive man as more attractive. The study helps to explain why men find responsive women sexually attractive, but does not reveal the mechanism that underlies women’s desire for new acquaintanceships.

“We still do not know why women are less sexually attracted to responsive strangers; it may not necessarily have to do with ‘being nice.’ Women may perceive a responsive stranger as less desirable for different reasons,” Prof. Birnbaum cautions. “Women may perceive this person as inappropriately nice and manipulative (i.e., trying to obtain sexual favors) or eager to please, perhaps even as desperate, and therefore less sexually appealing. Alternatively, women may perceive a responsive man as vulnerable and less dominant. Regardless of the reasons, perhaps men should slow down if their goal is to instill sexual desire.”

RELATED

Too many choices at the ballot box has an unexpected effect on voters, study suggests
Political Psychology

Digital voter suppression ads tied to lower election turnout among specific demographic groups

May 15, 2026
Scientists just revealed a strange quirk in how we exit train stations
Social Psychology

Scientists just revealed a strange quirk in how we exit train stations

May 15, 2026
Online trolls enjoy trolling, but not being trolled
Social Media

Americans systematically overestimate how many social media users contribute to harmful online behavior

May 14, 2026
Right-wing authoritarianism appears to have a genetic foundation
Cognitive Science

Class background influences whether genetic predisposition for intelligence drives you left or right

May 13, 2026
Most people listen to true crime podcasts to learn, but dark personality traits drive different motives
Dark Triad

Most people listen to true crime podcasts to learn, but dark personality traits drive different motives

May 13, 2026
New study links rising gun violence in movies to increase in youth firearm homicides
Social Psychology

Millions of adults in the US have seriously considered shooting someone

May 13, 2026
Brain scans identify the neural network that traps anxious people in cycles of self-blame
Narcissism

Narcissists tend to view God as a punishing figure who owes them special favors

May 13, 2026
Newborn brains reveal innate ability to process complex sound patterns
Parenting

Women who out-earn their partners through education face a smaller child penalty

May 12, 2026

Follow PsyPost

The latest research, however you prefer to read it.

Daily newsletter

One email a day. The newest research, nothing else.

Google News

Get PsyPost stories in your Google News feed.

Add PsyPost to Google News
RSS feed

Use your favorite reader. We also syndicate to Apple News.

Copy RSS URL
Social media
Support independent science journalism

Ad-free reading, full archives, and weekly deep dives for members.

Become a member

Trending

  • Most people listen to true crime podcasts to learn, but dark personality traits drive different motives
  • The human brain processes the passage of time across three distinct stages
  • Brain scans identify the neural network that traps anxious people in cycles of self-blame
  • New study finds sustainable living relies on stable personality traits, not temporary bursts of willpower
  • The testosterone myth? Large analysis finds no link between the “macho” hormone and risk-taking

Science of Money

  • What 120 studies reveal about financial literacy as a lever for economic inclusion
  • When illness leads to illegality: How a cancer diagnosis reshapes the decision to commit a crime
  • The Goldilocks zone of sales pressure: Why a little urgency helps and too much hurts
  • What women really want from “girl power” ads: Six ingredients that make femvertising work
  • The seductive allure of neuroscience: Why brain talk feels so satisfying, even when it explains nothing

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc