Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Relationships and Sexual Health

Women increasingly prefer indicators of parenting effort as a relationship grows over time

by Eric W. Dolan
April 10, 2021
in Relationships and Sexual Health, Social Psychology
Share on TwitterShare on Facebook

New research published in Evolutionary Psychological Science sheds light on how women’s mate preferences change as a relationship transitions from a short-term to long-term context.

While several studies have asked women about their preferences regarding short-term and long-term partners, there had not previously been research examining whether women’s preferences change over the course of a single relationship. The authors of the current study sought to address this gap in the literature.

“This is something I have been interested in since I started my PhD, which examined male competitive behavior and the impact of life history variables,” said study author Rebecca Owens (@DrBecciOwens), a psychology lecturer at the University of Sunderland.

“My PhD focused on male behavior, but one way I thought would be interesting to further examine this is to look at corresponding shifts in female behavior. Generally, evolutionary psychology hasn’t done such a great job of explaining women’s mating behaviors, often overlooking women’s sexual desire and/or autonomy, and usually only looking at mating preferences in a short-term or long-term context, whereas we looked at the transition from short to long term.”

In the study, 190 women, who ranged in age from 18 to 58 years, read four short stories about the development of a hypothetical, heterosexual relationship. They first read about the couple’s first meeting, then about the first anniversary of the couple, then about their fifth anniversary, and finally about the first birthday of their first child.

The participants were asked to consider themselves as the female subject of each story and to indicate how important it would be for the man to display various characteristics associated with attraction (such as being charming and charismatic) and parenting effort (such as being considerate, sensitive, and faithful.)

The researchers found that women increasingly preferred indicators of parenting effort as the relationship evolved over time. The findings indicate that “women are generally attracted to more of a ‘bad boy’ type at the outset of a relationship, which corresponds to the idea of men ‘showing off’ to attract women,” Owens explained to PsyPost. “But as a relationship develops, women prefer their partner to settle down; she prefers he stops showing off, and previous research suggests that he prefers to do the same!”

“The major limitation of this research is that it was based on self-reporting from imaginary scenarios,” Owens added. “Obviously examining real changes over the course of a developing relationship would take a long time to do! Other research has successfully used similar methods, but it would still be good to incorporate more tangible methods here.”

Google News Preferences Add PsyPost to your preferred sources

The study, “Variation in Women’s Mate Preferences over the Development of a Monogamous Relationship Corresponds with Changes in Men’s Life History Strategy“, was authored by Rebecca Owens, Helen Driscoll, and Daniel Farrelly.

Previous Post

Study finds sluggish cognitive tempo in early life predicts depression and inattention in adulthood

Next Post

People with tattoos tend to place more emphasis on the present than the future, study finds

RELATED

Scientists just found a novel way to uncover AI biases — and the results are unexpected
Artificial Intelligence

Artificial intelligence makes consumers more impatient

April 11, 2026
Weird disconnect between gender stereotypes and leader preferences revealed by new psychology research
Business

When the pay gap is wide, women see professional beauty as a strategic asset

April 11, 2026
Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests
Social Psychology

Drumming with friends increases oxytocin levels in children, study finds

April 11, 2026
Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests
Donald Trump

Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests

April 11, 2026
Sniffing women’s tears reduces aggression in men and alters brain activity, groundbreaking study finds
Evolutionary Psychology

Crying during a conflict damages your opponent’s reputation at a cost to your own

April 11, 2026
Too many choices at the ballot box has an unexpected effect on voters, study suggests
Political Psychology

Conservative 2024 campaigns reframed demographic shifts as an election integrity issue

April 10, 2026
Social context influences dating preferences just as much as biological sex
Dating

Social context influences dating preferences just as much as biological sex

April 10, 2026
Women with sexual trauma histories more likely to engage in “Duty Sex”
Relationships and Sexual Health

New psychology research explains why some women devalue their own orgasms

April 10, 2026

STAY CONNECTED

RSS Psychology of Selling

  • Should your marketing tell a story or state the facts? A massive meta-analysis has answers
  • When brands embrace diversity, some customers pull away — and new research explains why
  • Smaller influencers drive engagement while bigger ones drive purchases, meta-analysis finds
  • Political conservatives are more drawn to baby-faced product designs, and purity values explain why
  • Free gifts with no strings attached can boost customer spending by over 30%, study finds

LATEST

How different negative emotions change the size of your pupils

Artificial intelligence makes consumers more impatient

Stacking bad habits triples the risk of co-occurring anxiety and depression in teenagers

When the pay gap is wide, women see professional beauty as a strategic asset

Scientists discover intriguing brainwave patterns linked to rhythmic sound meditation

Drumming with friends increases oxytocin levels in children, study finds

Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests

Crying during a conflict damages your opponent’s reputation at a cost to your own

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc