Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Social Psychology

New psychology research sheds light on how social hierarchies influence extreme collective rituals

by Eric W. Dolan
January 7, 2022
in Social Psychology
A Hindu devotee carrying a kavadi. (Photo credit: Kim Brixen/Wikimedia Commons)

A Hindu devotee carrying a kavadi. (Photo credit: Kim Brixen/Wikimedia Commons)

Share on TwitterShare on Facebook

Costly religious rituals appear to act as signals of loyalty and commitment. According to new research published in Evolution and Human Behavior, socioeconomic status can have an important influence on the form and intensity of ritual signaling. The study indicates that wealthier individuals are more likely to endure greater financial sacrifices during extreme collective rituals, while poorer individuals are more likely to endure greater physical pain.

“I have always been fascinated by ritual, because by definition it lacks direct utility, yet we all know that rituals serve important functions for human beings,” ,” said study author Dimitris Xygalatas (@Xygalatas), an assistant professor at the University of Connecticut and author of The Burning Saints: Cognition and Culture in the Fire-walking Rituals of the Anastenaria.

“Rituals help people find meaning, dispel their anxieties, and find connection. They also help people signal their social intentions and discern the intentions of others, and in doing so they are able to facilitate cooperation.”

“There is ample anthropological and psychological evidence for this, but there was an important caveat in this literature: models of ritual signaling typically focused on the signal while ignoring the signaler’s background,” Xygalatas explained. “Social hierarchies can exert significant pressures on individuals depending on the place in those hierarchies. While previous research treated this variation as noise, we were specifically interested in finding out how it works.”

The researchers have been conducting field work in Mauritius, a tropical island in the Indian Ocean, for more than a decade and have focused on the Kavadi Attam, a collective ritual performed during the Hindu festival of Thaipusam. It is one of the most widely performed rituals in the world.

“During the festival, devotees undergo various physical and mental austerities, such as following a vegan diet, abstaining from sexual activities and alcohol, bathing in cold water, or sleeping on the floor,” the researchers explained. “The festival culminates on the full moon of the month of Thai, when participants carry heavy structures called kavadi (burdens) to the temple of Murugan on a procession that lasts several hours. This is why the ritual itself is also called Kavadi. Before embarking on this procession, pilgrims have their body pierced by numerous needles, skewers, and other metallic objects.”

For their new study, Xygalatas and his colleagues recruited 80 participants who took part in the kavadi ritual. On the day of the ritual, the researchers recorded the number of piercings for each participant and measured the size of their kavadi. They later administered surveys to each participant regarding their occupation, educational attainment, marital status, religiosity, and other factors.

Xygalatas and his colleagues found that socioeconomic status was positively associated with kavadi size. In other words, wealthier participants tended to build larger kavadis for themselves.

Google News Preferences Add PsyPost to your preferred sources

“Our interviews showed that most people spend between 3,000 and 5,000 rupees in preparing their kavadi, but some of the more elaborate structures may cost up to 40,000 rupees. While for high earners such expensive kavadis may be a financial inconvenience, they are an impossibility for low-income individuals, for whom even the cheaper kavadis impose a substantial burden,” the researchers said.

Xygalatas and his team also found socioeconomic status was negatively associated with piercings and ritual frequently. That is, poorer participants tended to have more piercings and participated in the collective ritual more frequently. The researchers’ statistical model predicted around 27 piercings for men with the highest socioeconomic status compared to around 151 piercings for men with the lowest socioeconomic status.

“People everywhere strive to achieve similar things, and in that pursuit they adapt their strategies to their circumstances,” Xygalatas told PsyPost. “In the context of the Thaipusam kavadi, we found that members of the upper classes carried larger, more expensive offerings, converting their financial capital into social capital. Those who did not have that luxury used a different way to signal their devotion: by enduring more of the painful piercings and doing so more often, they purchased their status with their own blood, sweat, and tears.”

In previously published work, Xygalatas and his colleagues found evidence that experiencing pain during the ritual helped to strengthen communal bonds and promote a sense of belonging. The ritual was also associated with subjective improvements in health and psychological well-being. Those who engaged in a higher number of body piercings tended to experience the greatest improvements.

But the research has mostly focused on men, who engage in the most extreme ritual actions.

“One caveat in our study is that we examined ritual behaviors dominated by men, simply because those behaviors were easier to observe and quantify,” Xygalatas explained. “However, women signal their devotion just as much, albeit in different ways. In the context of this ritual, for instance, they may exhibit signs of trance during the procession. Future studies should look at the role of women in these kinds of rituals.”

“Although controlled studies are of obvious importance, certain behaviors can only be studied meaningfully in their natural contexts,” Xygalatas added. “Traditionally, academia has partitioned those two ways of inquiry: for example, most psychologists may never study behavior in real-life settings, and most anthropologists never get involved in experimental work. This is an outdated way of doing things. As researchers, we should use whatever tools are best suited for answering our questions, and this is also what we tried to do in this study.”

The study, “Social inequality and signaling in a costly ritual“, was authored by Dimitris Xygalatas, Vladimír Bahna, Eva Kundtova Klocova, Radek Kundt, Martin Lang, and John H. Shaver.

Previous Post

Gifted and non-gifted individuals differ in openness to experience, but not other Big Five personality traits

Next Post

Study of college students indicates men are still expected to pay the bill on first dates

RELATED

New study links narcissism and sadism to heightened sex drive and porn use
Narcissism

The narcissistic mirror: how extreme personalities view their friends’ humor

April 17, 2026
Republican lawmakers lead the trend of using insults to chase media attention instead of policy wins
Business

Children with obesity face a steep decline in adult economic mobility

April 16, 2026
Republican lawmakers lead the trend of using insults to chase media attention instead of policy wins
Political Psychology

Republican lawmakers lead the trend of using insults to chase media attention instead of policy wins

April 16, 2026
What we know about a person changes how our brain processes their face
Neuroimaging

More time spent on social media is linked to a thinner cerebral cortex in young adolescents

April 15, 2026
New Harry Potter study links Gryffindor and Slytherin personalities to heightened entrepreneurship
Relationships and Sexual Health

New study links watching TikTok “thirst traps” to lower relationship trust and satisfaction

April 14, 2026
Romances with narcissists don’t deteriorate the way psychologists expected
Narcissism

Romances with narcissists don’t deteriorate the way psychologists expected

April 14, 2026
Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing
Social Psychology

120-year text analysis reveals how society’s view of lawyers’ personalities has shifted

April 13, 2026
Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing
Mental Health

Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing

April 13, 2026

STAY CONNECTED

RSS Psychology of Selling

  • Why personalized ads sometimes backfire: A research review explains when tailoring messages works and when it doesn’t
  • The common advice to avoid high customer expectations may not be backed by evidence
  • Personality-matched persuasion works better, but mismatched messages can backfire
  • When happy customers and happy employees don’t add up: How investor signals have shifted in the social media age
  • Correcting fake news about brands does not backfire, five-study experiment finds

LATEST

Live music causes brain waves to synchronize more strongly with rhythm than recorded music

Scientists find evidence some Alzheimer’s symptoms may begin outside the brain

The narcissistic mirror: how extreme personalities view their friends’ humor

Higher intelligence in adolescence linked to lower mental illness risk in adulthood

Maturing brain pathways explain the sudden leap in children’s language skills

People with better cardiorespiratory fitness tend to be less anxious and more resilient in emotional situations

Declining societal religious norms are linked to rising youth anxiety across 70 countries

Longitudinal study finds procrastination declines with age but still shapes major life outcomes over nearly two decades

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc