Subscribe
The latest psychology and neuroscience discoveries.
My Account
  • Mental Health
  • Social Psychology
  • Cognitive Science
  • Neuroscience
  • About
No Result
View All Result
PsyPost
PsyPost
No Result
View All Result
Home Exclusive Social Psychology

Forget opposites attract: To be happy, find someone like you

by The Conversation
February 12, 2015
in Social Psychology
Photo credit: Mo Riza (Creative Commons)

Photo credit: Mo Riza (Creative Commons)

Share on TwitterShare on Facebook

Relationships are often interpreted as the outcome of an exchange of goods and services. Common knowledge says that the sexes want different things from a partner.

These preferences are often reduced to shallow, one-dimensional demands – beauty for men and resources for women. “Opposites attract,” they say. No one asks, “Why did that beautiful, young woman marry that old, old man?” because they already know the answer. He had something she wanted and she had something he wanted.

This exchange view of relationships is constantly reinforced – from Shakespearean sonnets and modern romantic comedies to a mother’s advice – and the conclusion seems self-evident. Men and women are two sides of a coin, the yin to the other’s yang. And all any of us are doing is attempting to get the most out of a partner for what we’re offering on the mating market.

The only problem is it’s wrong, according to the latest research.

Why we think opposites attract

The prevalent view that opposites attract and it’s all about an exchange is in line with decades of research in the mate choice literature. The argument, rooted in basic sex differences, is that males and females engage in fundamentally different strategies to ensure their ability to survive and reproduce. Because males invest less than females do in reproduction, they benefit more from taking multiple partners than do females.

Thus, males assess indicators of a partner’s reproductive ability. This assessment is particularly acute for our species because women’s window of fertility is quite short relative to a man’s. So men place a greater importance on the physical attractiveness of a potential partner because it serves as an indicator of fertility.

Females, on the other hand bear the brunt of reproductive costs and so access to resources becomes central to raising successful young. Thus women, who have some of the most expensive children in the animal kingdom, are quite interested in a partner’s ability to invest. Women desire indicators of a man’s ability to acquire and provide resources. Thus, our opposite preferences are, at their simplest, due to our basic sex differences.

Likes attract

But more recent work challenges this simple “opposites attract” approach. For example, while men are often labeled as preferring multiple partners, these preferences are inappropriately assumed. Many men are quite averse to short-term uncommitted relationships and instead desire long-term relationship commitment with a single partner.

Google News Preferences Add PsyPost to your preferred sources

Increasingly, findings from cross-cultural studies of mate choice run counter to Western notions of “opposites attract.” For example, in some cases men are the ones who desire an investing partner and in others women show a clear preference for male beauty and feminine traits. So should we just dismiss this as a Western quirk, and just chalk up another explanation to “cultural differences?”

Not so fast. A body of theory in reproductive decision making referred to as assortative mating has recently been building up an impressive body of support. Central to theoretical expectations is that those individuals who are more alike will end up together. This should be thought of as antitheses to claims of “opposites attract” and referred to as a “likes attract” approach.

For example, “likes attract” research finds that partner preferences are strongly influenced by how, for example, individuals rate themselves. That is, people who rate themselves high as a mate are generally more demanding of a high quality mate. More specifically, if an individual rates him/herself high on a trait (such as physical attractiveness, education, trustworthy, etc) they desire a partner that also scores high on that trait as well.

It all comes down to partner matching

Recent work exploring this approach using US data finds that yes, as is commonly expected, physically attractive women often desire high status men, and high status men want physically attractive women. However, if the data is analyzed from a “likes attract” approach, it is clear that attractive women want attractive men and high status men want high status women. Like for like.

Thus, relationships don’t seem to be about an exchange of goods and services but instead about partner matching. Therefore the apparent robustness of sex differences in preferences may largely be an artifact of the focus on sex at the expense of other more meaningful variables.

But why do see this pattern? Why do we want someone like us? Well, if we look across the animal kingdom it’s easy to see that humans are unusual creatures. Monogamy among animals is extremely rare. Even more unusual is paternal care. And because our children take a long time to develop and require the help of a dad, long-term stable relationships are likely in the best interest of both parents. Thus, pairing based on similar traits and evaluations as a mate possibly make for more enduring pair-bonds over time.

In conclusion, most of us desire to one day find our soul mate. We pine for that one perfect somebody whose sole purpose for existence is to be found by us. But, if we are all seeking our other half, the one who completes us, why do most relationships end in failure? Why is love so full of heartache? Possibly because an “opposites attract” approach to a relationships is doomed from the beginning. If you want to be happy it would seem that you need to be realistic about yourself. Who makes the best mate for you is not some cultural or societal ideal, but someone who matches you.

The Conversation

By Ryan Schacht, University of Utah

This article was originally published on The Conversation.
Read the original article.

Previous Post

One in five suicides caused by unemployment, study finds

Next Post

Depression: A barrier to communication in couples?

RELATED

Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing
Social Psychology

120-year text analysis reveals how society’s view of lawyers’ personalities has shifted

April 13, 2026
Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing
Mental Health

Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing

April 13, 2026
Psychology researchers identify a “burnout to extremism” pipeline
Narcissism

Narcissistic traits are linked to a brain area governing emotional control

April 12, 2026
Albumin and cognitive decline: Common urine test may help predict dementia risk
Neuroimaging

Reduced gray matter and altered brain connectivity are linked to problematic smartphone use

April 12, 2026
Scientists just found a novel way to uncover AI biases — and the results are unexpected
Artificial Intelligence

Artificial intelligence makes consumers more impatient

April 11, 2026
Weird disconnect between gender stereotypes and leader preferences revealed by new psychology research
Business

When the pay gap is wide, women see professional beauty as a strategic asset

April 11, 2026
Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests
Social Psychology

Drumming with friends increases oxytocin levels in children, study finds

April 11, 2026
Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests
Donald Trump

Cognitive dissonance helps explain why Trump supporters remain loyal, new research suggests

April 11, 2026

STAY CONNECTED

RSS Psychology of Selling

  • When happy customers and happy employees don’t add up: How investor signals have shifted in the social media age
  • Correcting fake news about brands does not backfire, five-study experiment finds
  • Should your marketing tell a story or state the facts? A massive meta-analysis has answers
  • When brands embrace diversity, some customers pull away — and new research explains why
  • Smaller influencers drive engagement while bigger ones drive purchases, meta-analysis finds

LATEST

New research links personality traits to confidence in recognizing artificial intelligence deception

Trust and turbines: how conspiratorial thinking and wind farm opposition fuel each other

Advanced meditation techniques linked to younger brain age during sleep

Even mild opioid use disorder is linked to a significantly higher risk of suicide

120-year text analysis reveals how society’s view of lawyers’ personalities has shifted

Disrupted sleep is the primary pathway linking problematic social media use to reduced wellbeing

Bladder toxicity risk appears low for psychiatric ketamine patients, though data is limited

Low doses of LSD alter emotional brain responses in people with mild depression

PsyPost is a psychology and neuroscience news website dedicated to reporting the latest research on human behavior, cognition, and society. (READ MORE...)

  • Mental Health
  • Neuroimaging
  • Personality Psychology
  • Social Psychology
  • Artificial Intelligence
  • Cognitive Science
  • Psychopharmacology
  • Contact us
  • Disclaimer
  • Privacy policy
  • Terms and conditions
  • Do not sell my personal information

(c) PsyPost Media Inc

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Subscribe
  • My Account
  • Cognitive Science Research
  • Mental Health Research
  • Social Psychology Research
  • Drug Research
  • Relationship Research
  • About PsyPost
  • Contact
  • Privacy Policy

(c) PsyPost Media Inc