Social Psychology

A new study dissects the internet "tradwife" trend, revealing how popular influencers use vintage aesthetics to sell a return to patriarchal gender roles. Behind the homemade bread, these creators are running lucrative digital marketing businesses.

A large analysis of business and law school graduates reveals that attending classes with a racially diverse student body is linked to higher median starting salaries, suggesting that diversity initiatives offer tangible economic benefits for all students.

Minority groups often reclaim offensive slurs as a tool for empowerment. However, newly published research has found that exposure to reclaimed homophobic language causes psychological distress in minority listeners and normalizes prejudice among majority observers.

The passive consumption of endless short-form videos creates cognitive fatigue popularly known as brain rot. A new study reveals how this digital exhaustion initiates a psychological cascade of burnout, stress, and anxiety that ultimately precipitates depression.

Lawmakers frequently name bills after victims of tragic events to rally public support. A new psychology study reveals that attaching a personal narrative to proposed legislation reliably boosts voter approval, driven largely by feelings of sympathy.

While working mothers often face career penalties, a new study reveals a hidden "motherhood advantage." Researchers found that mothers are highly likely to view their jobs as a way to be role models, driving greater workplace effort.

New research finds a massive disconnect between the peers young adolescents admire and the friends they actually make. While youth target popular classmates for new friendships, they ultimately end up bonding with peers just like them.

A recent analysis of top-tier U.S. research universities shows a shift in digital representation: female biology professors now have a higher chance of being featured on Wikipedia than their male counterparts, reversing a long-standing historical trend.

When men feel jealous, they may become more supportive of traditional norms requiring women to dress modestly and maintain sexual purity. A new study suggests this "feminine honor" ideology may be an evolutionary strategy for guarding a mate.

Are some nations inherently more selfish than others? Global psychological research reveals that dark personality traits vary worldwide, showing strong links between a country's political and economic environment and the minds of its citizens.

A new study finds that marriages with mismatched levels of financial honesty are associated with lower overall wealth and relationship happiness. This imbalance frequently coincides with couples struggling to establish shared financial goals.

New research suggests that narcissistic personality traits are actually linked to lower levels of left-wing authoritarianism. The findings contradict claims that individuals with dark personalities are widely drawn to progressive activism simply to feed their own egos.

Shared visible traits like age and race act as a catalyst for spontaneous physical coordination, a new study finds. Surprisingly, this unconscious body language syncing occurs even when people don't report feeling a stronger personal connection.

The viral "folk hero" narrative surrounding the arrest of Luigi Mangione didn't just target corporate America. New research shows the event increased Democrats' willingness to endorse hypothetical acts of violence against Republican opponents.